MAR 4933001

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MAR 4933-001

• E-Commerce Marketing
• Summer 2003
• Web Site/Business Model Presentations
• Rich Gonzalez
• University of South Florida
• July 1, 2003

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URLs

• All Presentation Sites

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Agenda July 1, 2003

• Site/Model Evaluation Presentations
• Participation Event
• Due For July 3

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For July 1

• Master of Design, Interview With Tim Brown,
  Technology Reviewhttp//www.technologyreview.com
  /articles/wo_brown062503.asp
• This Will Help You Think About Importance of
  Design.

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For July 3

• What Attracts Customers to Online Stores, and
  What Keeps Them Coming Back?, Reibstein, JAMS,
  Fall 2002
• What are the important factors?

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Final ExamJuly 17, 2003

• Part 1SUBJECTIVE
• 2 Essay Questions
• Based on readings, text, discussions and papers

• Part 2OBJECTIVE
• 30 QuestionsMC, FIB, T/F
• Based on same

9 Take Home 1 In Class 1 Not Important
50-98 MC 1-25 T/F 1-25 FIB
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Web Site/Biz Model Evaluation

• UsabilityNielsen Tahir
• Business ModelText and Lecture
• Emphasize Good and/or Bad Points

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Presentations 8-10 Minutes

• 1. www.ibm.com
• 2. ebay.com
• 3. www.gateway.com
• 4. www.mtv.com
• 5. www.walmart.com
• 6. www.mothernature.com
• 7. www.pbs.org
• 8. www.disney.com

(Well do the rest on July 3)
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Presentation Participation

• Questions/Comments and
• Evaluation SheetFeedback
• Advisory Only 1 to 9 Scale Re
  ExpertiseOpinionsClarity
• Web Site1 to 9 Scale On HowInterestingEffectiv
  e

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End Presentations