New%20Mechanism%20%20%20%20%20%20%20%20a%20more%20efficient%20%20%20%20%20%20%20%20%20%20%20air%20cargo%20and%20logistics%20system

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New Mechanism a more efficient
air cargo and logistics system
Amarit Pansiri
12 September 2006
2
System of logistics management
Air Cargo Hub the Economy of Speed
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Marketing objective

• Customer
• satisfaction
• Suppliers
• Intermediate customers
• Final customers

Allocate resources to the marketing mix in such a
manner in maximize the long term profitability of
the firm

• Company profit
• Maximize long-term profitability
• Lowest total costs given an acceptable level of
  customer services

• Integrated effort
• Product
• Price
• Promotion
• Place (distribution)

• allocate resources
• to the marketing mix
• in such a manner in maximize
• long term profitability
• of the firm

4
Airfreight export cargo
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Introduction to TAFA
HUMAN RESOURCE and STATUS of TAFA
Members
136 companies
0rdinary member
99 Agents
Associate member
37 Agents
IATA member
73 Agents
2005
Non IATA member
63 Agents
Employment size
15,000 Employees
Graduation
Vocational
High school
Educational Asset
18
53
29
Routine working
Int

l Trade and Transport (Air/Sea/land)
Working System
Computerized system
Language Advantage
Routine working language, English
Industrial size
Airfreight Turnover,Thb 49,151 M.
Im
/Ex/Transit
Vehicle
1,400 box trucks
Service network
Worldwide and Nationwide
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demands export aspect
By
Commodities Destinations
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Air Cargo Terminal, BIA
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1993-2005 Unit Ton
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BKK Cargo Statistic by Flow Direction
BKK Airport
2004
OB
1,040246
IB
OB
Transit
IB
2005
Transit
1,109,999 ton 6.7
unit ton
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BIA Cargo Statistic Outbound to Area 1-3
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470,647 tons
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Japan 75,269 15.9
USA 75,123 15.9
Hong Kong 54,411 11.5
Singapore 27,741 5.8
Taiwan 24,941 5.2
UK 19,693 4.1
Netherland 18,119 3.8
China 17,374 3.6
Germany 13,845 2.9
South Korea 10,416 2.2
Demands of Export by air Top Ten Destinations by
Country 2004
Total Export 470,647 tons 100 of 55 gateway
destinations
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demands export aspect 2004
By commodities
Commodities Vol, ton

Consolidation 265,934 56.56 Vegetable
68,986 14.66 Food staff
53,560 11.37 General Cargo
28,334 6.02 Orchid Flower 26,756
5.68 Garment ,Textile 14,536 3.09
Electronics 9,650 2.05
AVI 2,941 0.62
Total 470,647 100.00
OUTBOUND Ranking by Commodities 2004
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The Asian Freight Supply Chain Award 2003-2005
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Air Cargo Terminal, BIA
Go New Home Best Facilities
Better
Opportunity
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New Home Krub
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The Asian Freight Supply Chain Award 2007-2010







Thai People Competency
Chulalongkorn Thamasart Others
University
2007-2010

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projection of cargo for Suvarnabhumi
2005
2004
2007-2010
1,040246 ton
1,109,999 ton
2,000,000 ton
unit ton
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Introduction to TAFA
HUMAN RESOURCE and STATUS of TAFA
Members
136 companies
0rdinary member
99 Agents
Associate member
37 Agents
IATA member
73 Agents
2005
Non IATA member
63 Agents
Employment size
15,000 Employees
Graduation
Vocational
High school
Educational Asset
18
53
29
Routine working
Int

l Trade and Transport (Air/Sea/land)
Working System
Computerized system
Language Advantage
Routine working language, English
Industrial size
Airfreight Turnover,Thb 49,151 M.
Im
/Ex/Transit
Vehicle
1,400 box trucks
Service network
Worldwide and Nationwide
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Future demands of human resource in the Thai
Airfreight Industry 2004-2009
Airfreight industry
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Future demands of human resource in the Thai
Logistics Industry 2004-2009
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Local-Thais agent VS Intl agent
Local Thai Agents
Intl Agents worldwide
48
52
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Turnover sales of Intl agents 38 companies in 10
countries
????? ???????????????????? IATA Area 3
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Comparison of growth between Local Intl agents
proportion of Thai against Alien
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HR scenario of Airfreight forwarding
industry since 2007 and later
proportion of Thai against Alien
alien agent
alien agent
Thai agent
Thai agent
2004
2007-2010
2000
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Therefore industry need AOT appropriate support
warehouse facility in free zone
enough for
Thai agents
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Suvannabhum Customs Free Zone
Government by DCA AOT fully support industry
Policy Customs Department support Customs Free
Zone Policy HUB Steering Committee Policy Air
Cargo Community system ACCS Function AOT/TAGS
Air Cargo Hub
TG Cargo Airline Cargo Freighter
Interline
Exporters Importers
Freight Forwarder Logistics Network Services
provider
Express Cargo Alliance Partner
Customs Other Government Agency
Warehouse Value Added Logistics Services
Terminal Operators TG Cargo BFS
Air Cargo Hub
Free Zone Operator W/h rent Function AOT/TAGS
Policy Support and Function Activities
Model 1 of TAGS
By TAFA
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System of logistics management
Air Cargo Hub the Economy of Speed
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build up integrity for new generation of Thai
agent to be Multi-national work force to global
logistics arena
new generation with Thai DNA Thai genetic with
pride of nation
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enlarge network worldwide
Empower DNA-Thai Agent
how to empower ?
agents need more space for running logistics
activities with business confidential by their
owned customer knowledge base worldwide
the more they keep or maintain satisfaction to
their customers worldwide, is the more they gain
competency worldwide
???????????..???????????? ???????????..???????????
???????????..??????????
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enlarge network worldwide
Empower DNA-Thai Agent
Global market accessibility?
their competency worldwide obviously become an
enlargement worldwide capable
worldwide capable is market accessibility for
Thai goods and produce with the right cost of the
right handling by DNA-Thai agent therewhere?
???????????..????????? ???????????..??????????? ??
?????????..??????????????
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enlarge network worldwide
Empower DNA-Thai Agent
without warehouse space discourage all Thai agent
??..???????????..??????..?????????????????????????
?... ... ????????????????? ?????????????????????
??????????????????????
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Thai genetic with pride of
nation
Thank you
Amarit Pansiri
Sep 06
43
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www.nationgroup.com