RCA WORKSHOP for WORKING LEVEL STAFF OF RCA MEMBER STATES Improving Visibility and Viability of the

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RCA WORKSHOPforWORKING LEVEL STAFF OF RCA
MEMBER STATES Improving Visibility and
Viability of the RCA Programme

• Dr John Easey

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Major Elements for Enhancing the Visibility and
Viability of the RCA

• Information increasing awareness in the wider
  regional community of the unique strengths,
  capabilities and capacity of the RCA to
  contribute in a meaningful way to socially
  important sectors
• Reputation gaining productive alliances with
  key partners and donors that demonstrate and
  reinforce the strengths of the RCA.

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Information Strategy

• What is the Information / Message?
• Who are the Audience?
• Who is delivering the Message?
• What is appropriate method of Delivery?
• Where is it best done?

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Key Message Components

• What is the RCA?
• What does the RCA do?
• What can the RCA do nationally and regionally?
• What are relevant RCA success stories to
  strengthen the message?

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Delivering the Message How, by Whom Where

• How is the information going to be effectively
  delivered and by whom?
• Mode of presentation Verbal, written,
  multimedia?
• Means of presentation conference, seminar,
  workshop, TV, radio, videotape, one-on-one
  presentation, specialist journal, brochure,
  newspaper or magazine?

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Defining the Approachto Whom How

• Who is the target audience?
• At what level does the approach need to be taken
• - nationally
• - regionally
• - internationally?

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Delivering the Messageby Whom What

• Who has the appropriate knowledge, delivery
  skills and position to effectively deliver the
  message to the target audience?
• What is the message for this audience?

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By Whom - Key Players

• National RCA Representatives
• RCA Regional Office
• Lead Country Coordinators
• Project Counterparts
• Project Experts
• Project Participants

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What - the extra value the RCA has to offer.

• Proven Long Established Effective Linkages and
  Networks
• The 17 RCA Member States have been involved in
  extensive national and regional networking and
  cooperation across a wide range of technologies
  for up to 32 years.
• Long term people to people links as well as
  institute to institute links.

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What - the extra value the RCA has to offer.

• Adaptability in Technology Utilisation
• The spectrum of experiences in RCA covers all
  shades of economic development from least to
  highly developed and climatic environments from
  tropical heat to sub-zero and high humidity to
  desert dryness.

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Specific Visibility Issues

• Establishing RCA as a Recognised Brand Name

• Need to generate specific recognition in the
  region that the RCA is synonymous with quality
  technological partnership.

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Specific Visibility Issues

• Ownership

• Need to shift perceptions of ownership from the
  IAEAs RCA to the Member States RCA.

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Other Major Visibility Issues for the Future

• How to optimise the use of nuclear science and
  technology in the region?
• How to get better public appreciation of the
  benefits of nuclear science and technology?

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Viability Issues

• Establish an Adequate Broad Support Base

• Governments - Membership
• Donors - projects
• Partners - joint projects
• Clients - outsourcing
• Collaborators - joint research

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New Funding -Options for the RCA Programme

• Integrate specific RCA projects into programmes
  being conducted under other regional or
  international arrangements.
• Carry out revenue generating operations for
  regional or international or other organisations.
  

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Regional Representation- a Key to Future
Viability.

• Geographic Placement in the Region
• Ability to project an RCA Image
• Focus on Promotion of RCA
• Focus on New Horizons

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Major Viability Issues for the Future

• How to fund all the meritorious RCA projects
  proposed by the Member States?
• How to fund the RCA Regional Office?
• How to maintain expertise and currency of nuclear
  science and technology in the RCA?

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Conclusions

• The strength of the RCA comes from
• the Member States commitments and resolve to
  work together on the peaceful application of
  nuclear science and technology for the common
  good
• and the RCAs successful past achievements.

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Conclusions

• RCAs future viability depends on
• the effective promotion of its strengths to
  achieve wider recognition and respect in the
  region
• increased utilisation of its accumulated skills
  and expertise to contribute to addressing
  problems of regional and national significance.

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• THANK YOU