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NATIONAL HORTICULTURE MISSION TAMIL NADU

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Title: NATIONAL HORTICULTURE MISSION TAMIL NADU


1
NATIONAL HORTICULTURE MISSION TAMIL NADU
2
PHYSICAL AND FINANCIAL OUTLAY FOR 2005-06
PROGRESS MADE UPTO JANUARY 2006
3
Progress Report under National Horticulture
Mission for Tamil Nadu Upto January 2006
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Post Harvest Management Programmes under NHM for
Tamil Nadu
  • Department of Agricultural Marketing and
    Agribusiness

9
Horticulture production in Tamil Nadu
In lakh MT
10
Projected Growth in Horticulture X Plan Period
11
Horticulture in Tamil Nadu - Strengths
  • Wide product base, high volume of production.
  • Tropical, sub-tropical and temperate produce year
    around.
  • Strategic geographical location.
  • High domestic demand.
  • Food Processing Industry willing to modernize and
    adopt high tech.

Horticulture in Tamil Nadu - Weaknesses
  • Non-availability of quality plant and seed
    material
  • Weak post-harvest management infrastructure.
  • Lack of information for formulating business
    strategies
  • Lack of integration of horticulture with
    processing industries
  • Inadequete forward and backward integration

12
Constraints in Horticulture Marketing
  • Inadequate infrastructure for marketing
  • Poor Market intelligence
  • Exploitation by commission agents/traders
  • Too many intermediaries

13
National Horticulture Mission Post Harvest
management Programmes


ANNUAL ACTION PLAN 2005-06





FOR TAMIL NADU
14
Objectives
  • To Reduce Post Harvest Loses
  • To promote direct marketing of Horticulture
    produce
  • To promote hygienic handling of Fruits and
    vegetables
  • To provide information support to the farmers
  • Export promotion

15
Credit Linked Back ended
  • Subsidy Schemes

16
Post Harvest Management Schemes
  • i . Pack Houses
  • No. of pack houses 8
  • Project Cost per Pack House Rs.2.5 lakhs.
  • Components Building, Cleaning
    and washing provisions,Grading tables,Packing
    tables, lighting arrangements etc.
  • Total Cost for 8 Pack houses Rs.20.00 lakhs
  • Means of Finance for each pack house
  • Promoters Contribution - 62,500.00
  • Term Loan from Bank - 1,25,000.00
  • Subsidy from NHM - 62,500.00
  • Promoters Private Entrepreneurs /
    Farmers.
  • Total Subsidy from NHM Rs.5 lakhs.

17
ii. Refrigerated Vans No. of vehicles proposed
6 Project Cost Two vehicles _at_ Rs.24 lakhs
four vehicles _at_ Rs.12 lakhs Total Project Cost
- Rs.96 lakhs Pattern of assistance from NHM-
Credit linked back ended subsidy _at_ 25 of
TPC. Means of Finance for one vehicle ( Rs. in
lakhs) Promoters Contribution - 25
Term Loan from Bank -
50 Subsidy from NHM
- 25 Promoters Private
Entrepreneurs / Farmers.
18
Project Based Programmes proposed for 2005 06
19
Proposed Project Based Programmes
20
Programmes in detail --------?
21
1 . Market Intelligence and Market Information
Centres
22
The Proposal .
  • Strengthen the market intelligence in Tamil Nadu
  • Establishment of Market Intelligence Network in
    25 places in Tamil Nadu.
  • Central server to be set up at the Head Office of
    the Commisionerate of Agriculture Marketing.
  • Net working of MICs through E media.

23
Why Market Intelligence Information Centres ?
  • Lack of information on marketing of Horticulture
    produce is a major lacuna for the Development of
    Commercial Horticulture.
  • Market intelligence system helps farmers /
    Horticulture entrepreneurs to directly access to
    the Market information automatically .
  • Data base generated helps to plan business
    strategies in Horticulture.

24
Implementation
  • Collection of data by staff of the regulated
    markets .
  • Daily data to be transmitted to the centralized
    server at the Head Office.
  • Compilation of market data at the Central
    Server.
  • Compiled data to be stored in the data base for
    access through IVRS.
  • IVRS to be updated daily.
  • Information made available to all users over a
    local telephone call.
  • Market Information display through Plasma Screen.
  • Information to be made available
  • Marketwise Enquiry.
  • Commoditywise enquiry.
  • Arrival Enquiry.
  • Trend Analysis.
  • Demand and Supply details.

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Cost of central server
28
Cost of each MI Net work ( 25 places)
Total Project Cost
( Rs. In
lakhs)
29
  • Implementing Agency Tamil Nadu Small farmers
    Agri business Consortium.
  • Total Project Cost Rs.64,28,000.00
  • Funding Agency 100 assistance by NHM .
  • Recurring cost to be met by the
    concerned market committees / Commissionerate of
    Agri. Marketing Agri Business.
  • Justification for seeking 100 assistance
  • It is promotional activity and not commercial.
  • Being promotional , it cannot be credit linked.
  • The pattern of assistance given in Operational
    Guidelines of NHM , (in page No.42 ) for this
    project based programme is also Project Based
    ( and not Credit linked back ended subsidy as
    shown for the other programmes).
  • Hence request for 100 assistance from NHM .

30
2. Training / Seminars/ Workshop.
31
Proposals
32
Need for the programme
  • To empower farmers and members of SHGs to gain
    Knowledge .
  • To bring the buyers and sellers together at one
    point.
  • To encourage market driven production system
    among farmers of Tamil Nadu.
  • Technology Awareness

33
Cost for four One day seminar/ Training /
Workshop with 100 participants each
34
  • Implementing Agency Tamil Nadu Small farmers
    Agri Business Consortium.
  • Total Project Cost Rs.30,00,000.00
  • Funding Agency 100 assistance by NHM
  • Justification for seeking 100 assistance
  • It is extension activity and not commercial.
  • Programme being an extension activity submitted
    under the component of Extension , Quality
    awareness and market led extension activities for
    fresh processed produce of NHM, for which the
    pattern of assistance shown in the ( Page No.43)
    Operational Guidelines of NHM is 100.
  • Hence request for 100 assistance from NHM .

35
3. Participation in International Trade Fairs
to showcase the produces
36
  • Proposal
  • To conduct Road show for export promotion of
    Horticulture commodities from Tamil Nadu in
    Dubai or Singapore .
  • Cost / Show Rs.10 lakhs
  • To fro air fare from Chennai
  • Allowance _at_ 100 US per diem for one week for
    one officer
  • Payment for the organizers of show / event
    managers
  • Other related expenditures for conducting the
    show
  • Justification
  • To show case Horticulture products from Tamil
    Nadu
  • Create awareness among foreign buyers about the
    quality and availability
  • Export promotion of Horticulture produces from
    Tamil Nadu.

37
  • Implementing Agency Tamil Nadu Small farmers
    Agri Business Consortium.
  • Total Project Cost Rs.10,00,000.00
  • Funding Agency 100 assistance by NHM
  • Justification for seeking 100 assistance
  • It is market led extension activity aiming at
    international markets.
  • Being an extension activity, it cannot be credit
    linked.
  • Programme being market led extension activity for
    fresh processed produce submitted under the
    component of Extension , Quality awareness and
    market led extension activities for fresh
    processed produce of NHM, for which the pattern
    of assistance shown in the ( Page No.43)
    Operational Guidelines of NHM is 100.
  • Hence request for 100 assistance from NHM .

38
4. District Information Centers
39
ProposalTo set up District Information
Centres at Coimbatore,Erode,Dindugal,Theni,
Madurai, Ramanathapuram, Tirunelveli,
Dharmapuri,Krishnagiri,Salem, Namakkal,
Tiruchirappalli and Sivagangai districts.
  • Need for DICs
  • Lack of information on all aspects of
    Horticulture is major lacuna in Horticulture
    Development.
  • District Information Centers would act as a
    single window for providing all these information
    at the micro level.

40
  • Implementation
  • Information Touch Screen kiosks to be
    established.
  • Kiosks to have modules for all Horticulture
    related information pertaining to each district .
  • The whole touch screen kiosk software to have
    screens with corresponding contents and
    photographs.
  • Each topic and sub-topic to carry detailed
    information with photographs.
  • The touch screen enables all visitors to the DIC
    to access to this information
  • Information to be provided
  • Production Technology
  • PHM Technologies
  • Information on Value addition
  • Processing technology
  • Export Information
  • Market information on Horticulture Produce

41

Project Cost / Unit
Total No. of Centres proposed 13 Implementing
Agency Tamil Nadu Small Farmers Agri Business
Consortium
42
  • Total Project Cost Rs.45,50,000.00
  • Funding Agency 100 assistance by NHM
  • Justification for seeking 100 assistance
  • It is extension activity and not commercial.
  • Programme being an extension activity submitted
    under the component of Extension , Quality
    awareness and market led extension activities for
    fresh processed produce of NHM, for which the
    pattern of assistance shown in the ( Page No.43)
    Operational Guidelines of NHM is 100.
  • Hence request for 100 assistance from NHM .

43
5. Development Strengthening of Rural Markets
44
  • Proposal
  • To develop and strengthen 13 rural markets in
    the NHM districts.
  • Justification
  • To promote hygienic handling of Fruits and
    vegetables
  • To minimise post harvest losses.
  • Common facilities to be created
  • Construction of Shops
  • Farmers Traders Resting Place
  • Canteen facilities
  • Toilet facilities
  • Concrete roads Street Light
  • Drinking water sanitation
  • Solid Waste Management
  • Parking facilities

45
Market Places to be strengthened
46
Cost per market
( Rupees in Lakhs)

47
  • Total Project Cost Rs.195 lakhs
  • Pattern of assistance from NHM- 50 grant
  • Total grant from NHM - Rs.97.50 lakhs
  • Implementing Agency Tamil Nadu Small Farmers
    Agri Business Consortium.
  • Justification seeking 50 grant
  • By implementing this programme we can reduce the
    post harvest losses of fruits and vegetables to
    the extent of 5 - 10 .
  • Local bodies are not financially sound enough to
    contribute for these facilities
  • Concerned market committees shall bear 50 of
    the cost.
  • Balance 50 if contributed by NHM, will help us
    in implementing this project without any
    problems.

Implementing Agency Tamil Nadu Small Farmers
Agri Business Consortium.
48
6. Strengthening of State Agmark
Grading Lab
49
  • Existing Facilities in the state
  • 30 State Agmark Grading Laboratories One
    Principal Laboratory .
  • Proposal
  • To strengthen two labs for food testing
    equipping them with sophisticated instruments.
  • Training on quality testing.
  • Necessity
  • Aims at improvement of Quality of food products
  • The facilities with the labs right now are
    inadequate.
  • Strengthening the labs help to get accreditation
    for issue of necessary certificates to the food
    processing industries.
  • Help to get accreditation for HACCP, ISO and GMP
    certifications also in future.

50
  • Equipments to be purchased
  • Gas Chromatography
  • High Performance Liquid Chromatography
  • Atomic Absorption Spectrophotometer
  • Pesticide residue extractor
  • UV/Visible Spectrophotometer
  • Microbalance
  • Digital Refractometer
  • Solvent Extraction Apparatus
  • Kjeldahl Digestion Distillation Unit
  • Infrared spectrophotometer
  • Karl Fisher Titrator etc. . .

51
  • Tests to be conducted in the upgraded
    laboratories.
  • Estimation of pesticide residues
  • Assessment for chemical Assay and Impurity Level
    of Liquid
  • Quantitative elemental Analysis of Trace and
    Heavy metals contamination
  • Protein Estimation
  • Estimation of fibre
  • Microbiological Analysis
  • Aflatoxin level etc.

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Total Project Cost (Rs.in lakhs)
56
  • Total Project Cost Rs. 930,00,000.00
  • Funding Agency 100 assistance by NHM
  • Justification for seeking 100 assistance
  • The activity aims at improvement of Quality of
    food products
  • Programme being an activity for Quality Awareness
    submitted under the component of Extension ,
    Quality awareness and market led extension
    activities for fresh processed produce of NHM,
    for which the pattern of assistance shown in the
    ( Page No.43) Operational Guidelines of NHM is
    100.
  • Hence request for 100 assistance from NHM .

57
Summary of Back ended Subsidy Programmes.
58
Summary of the Project based programmes
59
Summary ( Rs. In Lakhs)
60
Since we are in the fag end of this financial
year , we may not be able to incur the full
expenditure during the current financial year and
hence the unspent balance during the current
financial year will be spill over to the first
quarter of the next financial year .
61
Thank You
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