Doing More with Less

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Doing More with Less Or How to stop worrying
and embrace the carnage
Pamela Jo Cox-Otto, Ph.D. June, 2003
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What You Cant Do
Business as usual
Battle to just hang on to the basics
Rob Peter to pay Paul
Rob a bank
Get Cranky
Get Whiney
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What You Can Do
Look at this as an opportunity
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The GREAT Thing(s) About a Bad Budget
When its a universally bad budget -no student
shortage
When everything is awful, bad looks good
When the boat is sinking, people are open
to suggestions
When the parameters are the tightest- genius Is
most likely
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Idea 1 DO AN IMAGE CAMPAIGN
Our Images always need work
You dont need to Recruit
Work on image that makes you more fundable
Work on image that makes you more valued In the
community
Position your college for the NEXT budget crisis
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Idea 2 Do Something DANGEROUS
Risky Behavior - has much fewer risks Try
an idea that you couldnt do in a good budget
year
Drop an event you hate - and blame the budget
Dont Mail the Schedule - and blame the
budget
Dont do a Basket-weaving Brochure- and blame
the budget
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Idea 3 Move your Disposable Marketing To the
Web
Disposable things that must be
continuously purchased TV, Newspaper and
Radio Ads Paper ANYTHING Especially the
Schedule of Classes Use Disposable to send
people to your web
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Idea 4 DONT MAIL STUFF
Dont Mail Schedules Web Real Estate Gas
Stations Dont Mail Packets and Brochures Ask
for Email and REALLY USE IT. Develop your
e-brochures Mail to Pre-qualified Folks ONLY
Previous Students Folks who Ask
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Idea 5 DEVELOP YOUR PR
Piggy-back on planned community
events Piggy-back on planned community
publications Really use community
organizations Really show creativity in
partnerships Think Fishes Loaves
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Idea 6 HONE YOUR MEDIA RELATIONS
Meet with Media on helping in Tough
Times Ask for Consistent/Deeper Coverage Ask
for help in Identifying Ad Partners Demonstrate
how you are using Sweat-equity to make up for
no
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Idea 7 Negotiate Time Off
As a budget-Saving idea--- Give back 4 hours a
week -) Do something Fun Forget your budget
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Idea 8 DO BULK BUYS
Gang Printing with other colleges Gang
Printing with other organizations Get local
Advertisers to share
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Idea 9 Use Advisory Committees
To Recruit To Develop Resources To generate
ideas in College Programs
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Idea 10 Use the Budget as a Spring-Board
for FR
People help you when you are brave People
help you when you are down Giving is a learned
behavior This is a teachable moment
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Why Work at It.
How you meet the crisis NOW. Lays the
foundation for how trusted you are In the next
crisis. Whine - and they (media/public/legislator
s) will hurt you. Be Brave Smart - and you
will get image capital
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So
Carpe Diem