goals today

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goals today

• Develop criteria to help you evaluate select
  your ideas
• Some tools from Tassouls book to help you do this
• Give you some tips about turning ideas into a
  concept
• Feedbackgesprek

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hoofdst. 6
maandag
hoofdst. 4
dinsdag
hoofdst. 5
woensdag
feedback!
donderdag
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divergeren
100 ideeën
int. criteria
3-5 veelbelovende ideeën
feedbackgesprek
exp. criteria
conver.
1 idee
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again creativity
about
something
you define (deels) criteria !
om te convergeren moet je minstens zo creatief
zijn als om te divergeren !
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One view of product development
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Idea to concept (ideal)
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Intuitive selection (15 minutes)

• Try to choose 20 ideas or clusters of ideas that
  are intuitively attractive
• You may rely on gut-feel
• You may want to set some simple criteria such as
• Interesting
• Innovative or new
• Inspiring or challenging
• Elegant or simple

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Inventorising ideas (15 minutes)

• For the /- 20 ideas/clusters you have try the
  following technique
• PMI (from Edward de Bono)
• Plus what are the plus points of each
  idea/cluster?
• Minus what aspects of each idea/cluster might
  need to be improved
• Interesting what is interesting about each
  idea/cluster
• Do the whole PMI idea/cluster and then move on to
  the next
• Write them on a new Post-it

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Elaborating ideas (15 minutes)

• For the /- 20 ideas/clusters you now have work
  as a team to elaborate each idea so that you all
  agree what it involves (make it more explicit

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Developing criteria (15 minutes)

• Work as a team to develop explicit (not
  intuitive) criteria to evaluate your ideas
• Specifications
• What criteria does the briefing give you (time,
  cost, technology, brand values, etc., etc.) that
  could allow you to evaluate your ideas?
• Requirements
• What requirements other than those in the
  briefing would lead you to a yes/no decision
  about an idea (innovation, cultural fit,
  feasibility)
• Wishes
• What do you as a team want to achieve
  (innovation, learning, experience, graduation
  project)?
• Write these down to make them your Spec list

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Selection based on explicit criteria

• Alternative 1 Use your spec list to evaluate
  each idea
• If it fails but your gut instinct says this is
  wrong, try to elaborate the idea further
• Alternative 2 C-Box
• Try the C-Box and then do alternative 1

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C-Box
Feasibility
Easy
Difficult
Not very
Innovation
Very
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WC 3 (150 min) Technieken uit Tassoul Hoofdstuk 5
10 min Intro
75 min Evaluatie selectie lost het idee probleem op? toetsen aan criteria
10 min Intuïtieve selectie (blz 82-84) gut feel 3iii / elegant, simple
10 min PMI (blz 83) voor elk cluster ideeën
30 sec What is fun idea om uit te werken?
10 min feedbackgesprek met docent zorg voor aantal veelbelovende ideeën visuals, en bereid vragen vor
10 min Expliciete evaluatie selectie C-Box (blz 88)
10 min Expliciete evaluatie selectie criteria briefing, wishes, andere criteria (eerst bedenken)
10 min dots devils advocate, angels advocate (pleidooi!)
these are suggestions feel free to choose any technique from chapter 5 (andere volgorde is ook prima)
20 min Clustering
20 min Creative folder bijwerken toon oa. je besluit nav feedbackgesprek, toon oa. gekozen idee
Outro
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Feedbackgesprek
neem iets mee om over te praten
gesprek aan begin van werkgroep

• 3 meest veelbelovende ideeën
• 3 visuele schetsen
• bereid enkele vragen voor
• neem initiatief, wees pro-actief

als je ingedeeld bent aan eind van de werkgroep,
ben je misschien al iets verder keuze idee etc.