Dual Recruitment and Marketing

1
Dual Recruitment and Marketing

• Blake Vawter, Senior Assistant Director, OSU
  Admissions
• Christine Baker, Admissions, LBCC

2
Marketing Dual Programs

• WEBSITE
• Program details
• FAQ list
• Contact list
• Link to application
• MEDIA
• News release to announce program
• Schedule of Classes
• Campus newspaper (The Commuter-LBCC)

3
Marketing (cont)

• Announcing dual scholars in local newspapers
• Must market/promote within your institution
• Staff/faculty/ADVISORS!!!
• Foundation/alumni (led to scholarships)

4
Recruitment

• Decide on populations to target
• Current CC students
• Current University students
• New students (HS/Transfers/Intl)
• Activities?
• Fairs/HS visits
• Target advisors/influencers (advisors/counselors)
• ASPIRE
• Tribal fairs/Hispanic Leadership Events
• Counselor workshops

5
Recruitment (cont)

• Campus Events
• Campus Picnic/Spring Fling-LBCC
• Winter Advising Event-LBCC
• CHS College Night _at_ OSU
• LBCC Open House
• Added dual info/advising to OSU START program
• Using student listserv to keep dual students in
  the loop

6
Shared Efforts

• Created fliers
• Brochure created 2-3 years later
• Logo created last year
• Use on website
• Promotional items (signs/shirts/pens)

7

• Q A