The Benefits of a Chapter Website

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The Benefits of a Chapter Website

• Presented by
• Rick Genett, Emily DeLizza,
• Ken Seferi, Camille Suttles, Brad Frank

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About Iona College
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Chapter Background

• Reborn in 2000
• Pathfinder Lecture Series
• Agency Tour
• Creation of a Student PR Firm Upscale
  Promotions
• Development of new website

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Whats This Presentation About?

• Why a website is important for your chapter
• Necessary Content
• How to do it

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Background of our Website
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Meet the Presenters

• Rick Genett President
• Emily DeLizza
• Vice President
• Ken Seferi
• PR Director
• Camille Suttles Historian
• Brad Frank Webmaster

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What do YOU think are some of the advantages of
having a chapter website?
Prizes Awarded!!!!!
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The Importance of a Chapter Website

• Cuts down on Question Emails
• 24 hr resource for chapter members
• Acts as an archive
• Reference information about the PRSSA
• Public showcase of chapter accomplishments

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What is PRSSA? The Infamous Question
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The Importance of a Chapter Website

• Cuts down on Question Emails
• 24 hr resource for chapter members
• Acts as an archive
• Reference information about the PRSSA
• Public showcase of chapter accomplishments

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Necessary Content for an Effective Chapter
Website
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News Bank

• Easily accessible
• Frequent Updating
• Include as much chapter news as possible

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Calendar of Events

• Anything from chapter meetings events to
  pertinent campus events related to your chapter
• Allows 24hr access for members to find out dates
• Doesnt get lost like paper calendars!!!!

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Minutes Page

• Listing of what takes place at all chapter
  meetings
• Allows members that missed a meeting to keep
  informed of whats going on.

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Members Page

• Members can be seen and read about
• Internal and External Audiences
• Showcase of your members

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About Us Page

• Acts like a Mission Statement
• Background Info
• How long has your chapter been in existence?
• Sponsors
• General Information
• Goals and Objectives

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History Page

• Outline of chapter accomplishments
• Record of Events
• Timeline
• Bragging rights

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Awards Page

• Showcase accomplishments
• National and Local awards
• Chapter credibility and recognition
• Mike Dennehy

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Chapter Constitution Page

• Responsibilities of Each member
• Rules
• National Guidelines
• Enforces chapter credibility

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Friends Page

• Gives recognition to all professionals and other
  individuals who have helped your chapter
• This page should not just include those whove
  helped your chapter financially, but also those
  whove helped through their verbal a written
  actions.

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Picture Archive

• A visual history of your chapter
• Pictures from all major events should be included
• These pictures should be carefully chosen because
  they represent your chapter and will be viewed by
  perspective members, benefactors, school
  administration and other supporters

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Picture Archive
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Keep the Picture Archive Tasteful!
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Alumni Page

• This page may also act as a showcase of your
  chapter
• Lists past alumni from your chapter, their
  current job positions and accomplishments.
• Their accomplishments can help your chapter look
  good.

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Alumni Page
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General Links

• Links to the PRSSA and PRSA web sites should be
  included
• Also a link to your sponsoring PRSA chapters
  website.

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Internship Links
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Resources

• Local Firms
• PR Publications

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Dont Use Markers Crayons
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Plan It Out

• Write down all the information you want to
  include
• Divide the Website into sections for navigating

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Fill It In

• Add content
• - Graphics
• - Links
• - Text
• Cross-link pages
• Add Site Map

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Keep It Up-To-Date

• Have advisors members check for errors
• Ask for feedback from visitors
• Keep all information current relevant

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The Benefits of a Chapter Website

• Necessary Content
• Current Information / News
• Chapter Information
• National Information
• What audiences a website can reach for your
  chapter
• The Nuts Bolts How to begin to put a site
  together for the non-CS major!!!!

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Contact Information

• For information regarding website development
  questions feel free to contact our webmaster
• Brad Frank
• Email Bfrank_at_iona.edu
• Visit our website at
• http//icprssa.tripod.com

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