Why Blogs? Long-Term Benefits of Blog Content Writing Services

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Why Blogs? Long-Term Benefits of Blog Content
Writing Services

• https//goodmanlantern.com/

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With about 4.95 billion internet users across the
world, the potential reach for a single blog post
is beyond imagination. Not only can blog writing
services increase brand awareness for your
enterprise, the traffic and lead generation scope
is massive. You can boost brand credibility and
add customer loyalty to the picture.
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Is Blogging Still Used?

• Yes, this content channel is far from buried.
  Its revamping into an improved path for
  business-to-business (B2B) engagement. This
  article gives a run-down of blogging benefits and
  peeks at the advantages of B2B blog content
  writing services. We also give you insider tips
  on how to start.

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Outfitted with the basics, youll be able to
increase leads and sales conversions for your
SaaS or tech subscription business. Lets get
going.
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What is B2B Blogging?

• Enterprise, business, or B2B blogging is an
  approach to content marketing that enables your
  business to share valuable information with your
  target audience.
• Your brand advances visibility, builds inbound
  links, develops ranking, and converts leads to
  sales.
• Unlike other forms of marketing, its not about
  selling.
• Instead, posting articles with visuals and
  answers enables you to engage with your audience.
• You give them value. In return, you build
  credibility.
• In the end, they buy from you or sign up for your
  services.

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What are B2B Blog Content Writing Services?

• According to Statistas information for US
  companies in 2021, 56 of B2B brands do their own
  marketing, leaving 44 of companies to outsource
  part of or their entire content marketing.
• Guess which companies have more time to focus on
  growth? Yes, the B2B companies that outsource.
• Why?
• Because, according to Orbit Medias statistics,
  in 2021, it takes four hours on average to craft
  a blog post, with 6 of bloggers spending over
  six hours per post. Those are the deep-content
  posts. As you can imagine, youll need a large
  team to produce quality articles on a regular
  basis.

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But, you dont have to write every post in-house.
If you want to gain visibility in organic search,
you can use industry experts. Many businesses
outsource the entire content marketing function,
inclusive of B2B blog writing services. While
they focus on business, creative souls and
industry experts craft interesting posts aligned
to their business growth goals.
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With Visual Channels So Popular, Are Blog Writing
Services Still Worth It?

• GreYes. Blogs are now more alive and popular than
  ever. According to information from Impacts
  Learning Centre, only 23 of Internet users dont
  read blogs, leaving you with most users wanting
  valuable content.
• Its 2022, and yesmore and more people watch
  videos and share infographics. These visuals take
  time to produce. The secret to success with this
  marketing channel lies with text aided by visuals.

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B2B buyers appreciate expert opinion and research
before they engage with vendors. But posts need
to include visuals, loads of white space and
touchpoints. You dont have to compose copy and
visuals with business blog writing services. The
outsourced agency can handle it all. Blogging is
still important, and heres why
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Get Ready for Traffic JamsVisitors to Your
Website

• Nobody has ever said no to more website
  traffic unless they had a private website. But
  businesses are profit-focused. So, attracting the
  right traffic is essential.
• True, people get to your website in other ways.
• They type in your business name in their browser,
  but those visitors already know your brand.

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As an alternative, you can go the paid advert
route. Youll get traffic, but thats only for
direct selling. Expect to pay a handsome fee for
these services. And once you dont pay, the
traffic stops. Youd benefit more from visitors
flocking to your site because they appreciate
what you give. And the visits will come long
after youve posted. Blogging is a
cost-effective way to attract new visitors to
your site and have them return for more. Heres
how you do it
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SEO blog writing services help you to update
content, giving both search engines and visitors
a reason to return. The agency optimises each
post for the search engines, which will want to
index the new pages. These search engines will
visit your site more often. If more pages are
indexed, it means more visibility in the search
results. Result more visitors to your site.
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Same ContentDifferent Channels

• Blog content writing services put your site on
  the radar of social media users. Every post that
  offers value becomes a piece of shareable
  content.
• B2B readers share content on social media
  platforms. They hang out on LinkedIn, where they
  share data, statistics and thought leadership
  pieces. They also use Twitter and tweet about the
  content of value

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The same B2B buyers use Instagram and share
infographics stacked with data to support their
causes. Takeawaymany social media users get to
know your brand and site because of the shared
buzz. Instead of creating fresh content for each
platform, you use posts to share on social media
platforms.
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• Transform the information into shareable content.
  Use the text in
• Videos for YouTube.          
• Quotes for Facebook.          
• Information packed infographics for
  Instagram.          
• Product images with usage directions for
  Pinterest.          
• Editorials for LinkedIn.          
• Statistics for Twitter.

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All of this can be extracted from a single
post. The content pieces you create become a
library of information to use in social media.
Published posts reduce time and effort in
expanding your social media reach. You also get
traffic from social platforms. Its a two-way
traffic path.
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Posts Turn Passing Traffic into Sales Leads

• BYou dont want visitors scrolling through. It
  takes a lot to get them at your site with SEO
  blog writing services. If you create content
  tailored to B2B buyer personas, you can expect
  leads to follow.
• So, how do you convert traffic into leads with
  blog posts?
• Add a call-to-action with each post. This should
  bring the reader to the next level in the sales
  funnel.

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• You can lead the visitors to
• Fact sheets        
• Templates         
• Service trials        
• Manuals     
• White papers      
• Case studies     
• Webinars    
• Podcasts

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Of course, you ask them to give up their email
addresses, which gives you the next touchpoint
for an email or newsletter. So, the visitors
come to your website via social media or organic
search results. They read the blog post, which
can lead to another one for more information.
There, they click on the call-to-action
(CTA). Or they choose to click on the CTA at the
bottom of the post to take you up on the free
offer. If they do this, they exchange information
and receive what you promise.
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The free offer relates to where they are in the
sales funnel and to their buyer persona. Now,
your post has created a qualified lead for your
sales team. Not everyone will engage. But
without a CTA, you give away free information,
and the visitors move through. With the help of
B2B blog content writing services, you can set
benchmarks for conversions. The metrics will help
you keep track of the conversion rates.
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It Builds Authority and Loyalty

• Consistent posting that answers questions and
  solves pain points sets you up for long-term
  benefits. This practice establishes a report with
  readers. It also establishes your brand as a
  thought-leader and industry expert.
• Your readers are busy people. Help them get their
  jobs done faster. Or improve their bottom line
  with your advice, and your content is king
  forever.

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Becoming an authority on a subject is not for
show. B2B buyers are more likely to sign deals or
subscribe to your service if you have helped them
in the past. Your posts are perfect for the
job. Because you inform them through the posts,
they enter the sales funnel more informed, making
closure easier for your sales team. Your
salespeople have a library of posts to work from
in answering questions, helping them to serve
prospective clients better. Bottom lineyou
build long-term relationships, which will deliver
long after youve published the posts.
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It Increases Rank with Valuable Links

• Backlinks are only one of many factors that
  search engines consider for the sites rank, but
  these carry weight. Getting those links takes
  time and is often the most troublesome part of
  SEO. Youll benefit from B2B SEO blog writing
  services that enable you to build backlinks.

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To get the inbound links, create content for your
readers and related companies. If you get links
from sites with authority, Google deems your site
as authoritative. You benefit with better ranking.
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It Creates an Endless Stream of Leads

• Think of it as passive marketing. One post is
  published. It receives 50 hits in month one. The
  next, another 40 hits. The month thereafter, some
  more, and the story goes on.
• While youre focused on picking up the leads
  generated and growing your business, the traffic
  grows. So does your supporter base. And the
  results are long term.
• Yes, a post gets dated. But for that, you make
  use of blog content writing services to update
  old posts. They also update the dates and let
  Google know that the content is current. Again,
  traffic flows.
• Also, you can repurpose the old content into
  other formats. The recycle value is immense.
• So, even while you might forget about older
  posts, those will deliver the sales leads. Some
  might even be from ancient evergreen posts.

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It Makes Compound Growth Possible

• Back to the old postsevergreen content is your
  secret. Your blog writing should include
  newsworthy, date-related, trend-following, and
  evergreen content.
• The evergreen posts will stay relevant years down
  the line. You can update statistics and dates to
  keep them current. Those are your compounding
  growth posts.

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According to HubSpot, one out of ten posts
becomes compounding ones. Whereas a decaying post
has fewer visitors over time, the compounding
posts pick up the pace. They state that a blogs
compound posts attract 38 of the visitors. One
compounding post brings in the same amount of
traffic as six decaying ones. So, what does
HubSpot suggest? We recommend following their
advice on how to get compounded growth. See their
infographic below
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Posts Build a Large Content Library

• So, how do you do it? With topic clusters. And
  whats a topic cluster? A topic cluster is a
  library section for your readers.
• For instance, here at Goodman Lantern, we serve
  several industries. We also offer a comprehensive
  range of SEO and blog content writing services.
  So, we create topic clusters. Each cluster has a
  pillar page from which we deal with several
  topics. In this way, were able to provide
  in-depth content delivery for every industry,
  service, and product.
• The best part is that we can take the reader from
  one side of the sales funnel, right through to
  the conversion stage in each topic area.
• Whats the role of the topic pillar page? Answer
  it gives a broad overview and covers several
  aspects of the dominant theme.

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We expand on each topic, much like chapters in a
book. Each section connects with material related
to the topic for more explanation. The reader can
follow a path of knowledge. Instead of random
keywords, we work with themes and topics. Search
engines love this as algorithms are advanced
enough to pick up search intention. From an SEO
perspective, the topic focus has more
value. From a readers perspective, information
becomes more accessible. You serve both with SEO
blog writing services focused on topics relevant
to your audience.
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• The major benefits of a topic cluster structure
  for blogging include
• Creates structure for the website.      
• Increases value for the reader.     
• Increases traffic to the website.     
• Improves placement in the search results.     
• Establishes authority in a topic area.     
• Leads the reader through the sales funnel.    
• Builds brand loyalty.
• Give us a shout if you want us to show you how we
  can do it for you through blog content writing
  services.

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It Creates a News Platform

• Add posts to share your company news. For
  instance, product launches or your role at the
  latest mobile event are news pieces worth
  sharing. Include posts on management changes,
  participation in worthy causes, interviews with
  your CEO, and your trade booth performance. These
  pieces give a face to your brand.

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Key TakeawaysLong-term Benefits of Blogging for
Your Business

• Youve read about the benefits of blog posts for
  long-term customer relationship building. Youve
  also noticed how the posts keep on delivering
  traffic generate, social media buzz, and leads.
  Weve given you insider tips on how to achieve
  the best results with B2B content. And youre
  ready to generate traffic.

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Should You Do it In-House or Use External Blog
Content Writing Services?

• You need a large team to do the research,
  writing, and editing work. Leaving it to Goodman
  Lantern helps to increase effectiveness without
  adding pressure to your sales team. For the best
  long-term results, make use of our blog content
  writing services.
• Lets connect and get the traffic rolling.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/