How To Get The Job Utilizing Unique Selling Propositions USP Presented by Jeff Beetley PD 203

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How To Get The Job Utilizing Unique Selling
Propositions (USP)Presented by Jeff BeetleyPD
203
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Topics for Discussion

• What is USP?
• What is your USP?
• Utilizing USP in your Job search?
• Implementing USP in your resume?
• How to use USP in your interview?

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What is USP?

• The term USP (Unique Selling Proposition),
  popular in the world marketing, has traditionally
  been used by companies to
• Market products in the face of stiff competition.
  
• Refer to that one thing that makes their product
  different from others.
• To put it simply, it is the reason why consumers
  will buy their product instead of
  the competitor's.
• Examples
• Head Shoulders "You get rid of dandruff
• Olay "You get younger-looking skin
• Dominos 30 min or its free.

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What is Your USP?

• Take stock of your special skills and experience
  
• What is that one thing that makes me unique?
• What makes me better than other candidates
  applying for a similar position.
• What can I offer that no other candidate can?
• What experience can I sell an employer?

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Utilizing USP in Your Job Search?

• The competition in the job market is increasing
  like never before. This is because many
  candidates possess similar qualifications and
  experience.
• This is an opportunity to filter job listings
  according to your USP.
• Take the time to recognize your USP in a job
  listing.
• Customize your USP to a job listing.

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Why USP in Your Resume?

• Once you are aware of both your skills and what
  the company is looking for, you need to tailor
  the information in your resume.
• Effectively implementing your USP in a resume
  will make you stand out from the rest of the
  applicants.

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Implementing USP to Your Resume

• Craft your USP into a statement of around 10 to
  20 words keeping the following rules in mind
• It is usually only one or two sentences long.
• It is stated in clear terms, and is easily
  understandable.
• It is believable.
• It emphasizes some unique benefit that you can
  provide better than other candidates. 

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Examples of USP in a Resume

• How will you help an employer make money?
• How will you help an employer save money?
• Example
• Seasoned project manager who excels at
  identifying and solving problems.
• Seasoned project manager who excels at
  identifying and solving problems and has saved my
  employer more than 3 million while completing in
  excess of 12 million worth of projects during
  the past 3 years.

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How do I apply USP in an Interview?

• Show them the qualities that differentiates you
  from competing applicants.
• What you are, What your major benefit is, and How
  these benefits will help the employer ?
• What are your unique skills or specialties for
  the position?
• Give specific examples from your Resume!

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In Summary

• USP is a unique selling proposition to help sell
  yourself.
• USP works in all aspects of getting and keeping a
  good job.
• Job searching
• Resume Writing
• Interviewing
• Career retention and promotions

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Questions?

• For more information contact Jeff Beetley at
  jeffrey.beetley_at_fountainheadcollege.com
• or 1-800-Sell-USP