How to Get Maximum Value When Selling a Website

1
How To Get Maximum Value When Selling a Website?
OolongMarketing.com
2
OolongMarketing.com
What important strategies can you use when you
sell your website?
3
OolongMarketing.com
Use a language that sells.
4
OolongMarketing.com
Create an informational video about your website
including traffic and ranking.
5
OolongMarketing.com
Utilize your social network and mailing list.
6
OolongMarketing.com
 Throw in an add-on or freebie. Like tools for
ranking, link building or marketing.
7
OolongMarketing.com
How to properly appraise fair value of your
website?
8
OolongMarketing.com
Consider cash flow multiples and re-creation
value.
9
OolongMarketing.com
The kind of site you have will determine if its
a domain, web-based business or typical business.
10
OolongMarketing.com
Types of Website Revenue Models
- Business to business or business to consumer. -
Informational site. - Donation
11
OolongMarketing.com
- Subscription - Advertising - Service - Lead
generation - Product
12
OolongMarketing.com
Tools To Use for Putting Value
v  Alexa v  Aarons KW tool v  Site log files v 
Site financials v  Overture bid tool v  Free
quick domain appraisal tool
13
OolongMarketing.com
Valuation Equations for Websites
What are the ways to properly appraise the value
of your website?
14
OolongMarketing.com
1. Content site (No Current Revenue Model)
Value of domain name value of content value
of backlinks
15
OolongMarketing.com
Considerations v Content origination, link
stamina (how long can they be of use) v Value of
the theme industry keyword traffic v Revenue
generation
16
OolongMarketing.com
2. Content site (advertising revenue model)
Future traffic projections and earnings based on
past earnings per unique visitor or net income or
revenue annual multiples.
17
OolongMarketing.com
Considerations v Content origination, link
stamina (how long will they remain) v value of
the theme industry keyword traffic v Revenue
generation
18
OolongMarketing.com
3. Subscription site Value of current mailing
and subscription base
Value of domain name value of content value
of backlinks
19
OolongMarketing.com
Considerations v User base loyalty v Current
response rates v Level of dependence/ expertise
on current owner
20
OolongMarketing.com
4. Service site Traditional business valuation
Considerations v  Potential of service
increase v  Customer loyalty if ownership
changes v  Sector/industry growth trends
21
OolongMarketing.com
5. Lead Generation Site
Lead generation net X time period desired
Consideration v  Increase or decrease rate of
lead commissions over time v  Current tracking
system of leads v  Commission structure retention
or change
22
OolongMarketing.com
6. Product site
Net sales or profit x time period desired
Considerations v System of order fulfillment v
Retention of current order fulfillment system or
change of system
23
OolongMarketing.com
Ways of putting a price tag
1.  Daily Unique Visitors
24
OolongMarketing.com
2. Average Daily Profit
25
OolongMarketing.com
3. Content Quality
26
OolongMarketing.com
4. Backlinks from other sites
5. Niche
27
OolongMarketing.com
6. Site Layout and Design
28
OolongMarketing.com
7. Intangible Factors
v  Domains age v  Domains quality v  Contents
age
29
OolongMarketing.com
Where to Sell Your Website

• Digital Point forms
• Flippa
• Social media 
• Business Broker sites 

30
For More Information on Website Selling, VISIT
our WEBSITE!
OolongMarketing.com