Developing entrepreneurship training materials Model of best practice: Invest NI

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Developing entrepreneurship training
materialsModel of best practice Invest NIs
Go for it ProgrammeClarity Business Education
LtdHelen McKenna helen_at_claritybusinesseducation
.com Paul Mellonpaul_at_claritybusinesseducation.co
mWeb www.claritybusinesseducation.comTel
07980588771
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Aim of the presentation

• To provide an insight into how to develop
  entrepreneurship training materials using Invest
  Northern Irelands Go for it Programme as a model
  of best practice.

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Content

• Approach adopted
• Overview of Invest NIs Programme
• Progression framework of the learning journey
• Entrepreneurship learning intentions and success
  criteria
• Achieving programme integration and stand alone
  components
• Integrating concepts such as enterprising skills,
  innovation and competitiveness
• International influence

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Invest NIs programme - key requirements

• Interrelated programmes
• Partnership approach
• Based on clear learning intentions and success
  criteria
• Research and consultation
• Addressed the following
• Innovation
• Competiveness
• Enterprising skills and attitudes
• Current economic climate
• Use of existing resources
• Links to existing sources of support e.g.
  www.nibusinessinfo.com

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Approach

• Branded product family
• Team effort/partnership approach
• Invest Northern Ireland
• Enterprise Northern Ireland, Local Enterprise
  Agencies and their enterprise partners
• Clarity Business Education
• Content and methodology
• Programme outputs e.g. business plan
• Experience
• Research
• Consultation
• Trainers
• Clients
• Influencing factors innovation, globalisation,
  competiveness, economic environment, changing
  market place

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Overview of Invest NIs Programme

• Pre-start
• 1x Introduction to SYOB workshop
• 10 x pre-start seminars
• Start up
• 10 x Core start-up workshops
• Growth
• 6 x business growth workshops

Go for it Programme
Growth Programme
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PowerPoint Slides
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Pre start Introduction to SYOB

• Content
• Why people start a business
• Success factors
• Starting a business the benefits and drawbacks
• Finding a business idea
• Entrepreneurial skills and qualities
• Planning to start a business
• Sources of support and finance

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Pre-enterprise seminars

• Women start your own business
• FE Students start your own business
• Graduates/students - start your own business
• Ethnic minorities start your own business
• Franchising - start your own business
• You can do it too - motivation to start a
  business
• Finding the right business idea for you
• Starting a business in the creative industries
• The business of food
• The business of tourism
• The business of eBay

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(No Transcript)
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Core start up programme
10 workshops
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Core start up programme

• Business idea e.g
• Pre-start
• Skills/experience
• University

Employing People
Operations Legal issues
Business Planning
ICT and Innovation
Market Planning
Market research
Selling and networking
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Growth programme

• 6 workshops
• Planning for business growth
• Finance and business growth
• Marketing and business growth
• Sources of business support
• Trading overseas
• Leadership

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Growth programme
Marketing
Growth Factors
Operations
Product
Finance
Leadership and people
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Progression framework of the learning journey
Pre start Start up Growth
Examples Examples Examples
Business idea Idea screening Idea development Product modifications
Marketing Research Promotion Market growth options
Operations Location Production Overseas delivery
People Entrepreneurial characteristics Recruitment and selection Leadership and managing staff
Legal Legal status Health and safety Incoterms
Finance Business costs Bookkeeping Funding a growth strategy
Support LEA LEA and Invest Invest
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Learning intentions and success criteria
Pre-start Start-up Growth
Examples Examples Examples
Learning intention In this workshop you will learn In this workshop you will learn In this workshop you will learn
Learning intention Entrepreneurs demonstrate certain entrepreneurial characteristics The contents of a business plan Contents of an export plan
Success criteria At the end of this workshop you should be able to At the end of this workshop you should be able to At the end of this workshop you should be able to
Success criteria Recognise which entrepreneurial characteristics you may possess Describe the main sections of a business plan Know the key information that should be included in an export plan
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Achieving programme integration and stand alone
components

• Progression framework
• Appropriate learning intentions and success
  criteria
• Product family approach
• Design and branding
• Invest NI and ENI guidance
• Teamwork/partnership approach

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Integration of key concepts

• Integration of key concepts e.g. enterprising
  skills, innovation and competitiveness
• Content/subjects
• Quotes e.g. team working
• Definitions e.g. innovation
• Examples
• Methodology
• Diagrams

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International influence

• Babson advisor
• Timmons model of entrepreneurship
• Research and consultation

Opportunity
Resources
Teamwork
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Conclusion

• Guidance on developing an entrepreneurship
  training programme
• Team/partnership approach
• Research and consultation
• Follow a branded product family approach
• Devise a progression framework of the learning
  journey
• Identify clear learning intentions and success
  criteria
• Include sources of support where possible
• Create materials which can act as a reference
  resource
• If appropriate, ensure the workshops are
  interrelated yet can stand alone
• Where possible integrate concepts such as
  enterprising skills, innovation, competitiveness