An Integrated Framework for Managing Change in the New Competitive Landscape

1
An Integrated Framework for Managing Change in
the New Competitive Landscape

• Presented By Shahrzad Rouhani
• Change Management Course
• Fall 1383

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Introduction

• Theory E
• Stakeholders economic value
• Theory O
• Corporate Culture and Human Capability

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7S MOdel

• Strategy
• Skills
• Shared Values
• Structure
• Systems
• Staff
• Style

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Scott- Morton Model

• Five Forces
• Strategy
• Structure
• Processes
• People
• Technology

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Factors Affecting the new Competitive Landscape

• Globalisation
• Technology Explosion

Customer Victory
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Imperatives for Change

• Flexibility
• Operational
• Structural
• Strategic
• Innovation

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Change Enablers

• Internal Capabilities
• Information And Communication Technologies

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Enabling Information Technology
Management Imperatives
Model of the Organization Strategy Structure Pr
ocesses Human Capital
Objectives From Duplicated mediocrity to virtual
world class From Formal rigour to Ad-hoc
support From Sequenced steps to produce to
systemic flows for value From people as workforce
to people as competitive force
Levers Enabling Change Strategy
Structure Process HRM
Implementation
EVALUATION
FLEXIBILITY
INNOVATION
Globalization
Customer Victory
System of Dynamic Capabilities
?
!
IT Explosion
Sence Making
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Objective1 Strategy

• From Duplicated Mediocrity to virtual world class
• Strategy as planning ? Strategy as incubation
• Market Segmentation ? Customer Individualisation
• Vertical Integration ? Inter-organizational
  Connectivity

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Objective 2 Structure

• From formal rigour to ad hoc support
• Vertical hierarchies of power ? virtual webs of
  collaboration
• hiding in the hierarchy ? sunbathing in the
  frontline
• Anorexic downsizing ? Agile right sizing

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Objective 3 Processes

• From sequenced steps to produce to systemic flows
  for value.
• Task and function ? Value stream
• Arms-length subcontracting ? Integrated sourcing
• Archiving knowledge ? Activating knowledge

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Objective 4 HR Policies

• From people as workforce to people as competitive
  force.
• Carrot and stick ? Conscious coaching
• Co-ordination ? Integration and shared cognition
• Invention by the few ? Innovation by the many

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Thank You