What are Backlinks and their Types?

1
Backlinks in
SEO
2
What are the Backlinks in SEO?
In SEO (Search Engine Optimization), backlinks
are hyperlinks that redirect a user from one
website to another. These links are crucial for
SEO because search engines, like Google, consider
them as a signal of the website's credibility and
authority.
3
Why Backlinks are Important in SEO?
Search Engine Ranking
Search engines, like Google, use the number and
quality of backlinks to assess the authority and
relevance of a website. Websites with a higher
number of high-quality backlinks tend to rank
higher in search engine results.
4
Create High-Quality Content
How To Create Backlinks?
High-quality content attracts backlinks as other
websites reference or cite it in their articles.
Internal Linking
Link relevant pages and articles to each other.
This will improve user experience but also helps
search engines understand the structure of your
content.
5
Social Media Promotion
How To Create Backlinks?
Social media links increased visibility can lead
to more people discovering and linking to your
content.
Guest Blogging
Contribute guest posts to reputable websites
within your niche.
6
Types of Links
There are two primary types of links based on
their relation to search engine ranking
algorithms "do-follow" and "no-follow." These
attributes instruct search engines on how to
treat the linked content in terms of passing
authority.
7
A do-follow link is a hyperlink that allows
search engines to follow it and pass authority or
"link juice" from the source page to the linked
page.
SEO Impact
Do-follow links contribute to the linked page's
search engine rankings. They are considered
endorsements, and the authority of the linking
page can positively affect the linked page's SEO.
lta href"https//www.spaceedgetechnology.com"
target"_blank" rel"dofollow"gtVisit SpaceEdgelt/agt
8
A no-follow link is a hyperlink with the
rel"nofollow" attribute, instructing search
engines not to pass authority or "link juice" to
the linked page.
SEO Impact
No-follow links do not directly contribute to the
linked page's search engine rankings. They are
often used to indicate that the link is
user-generated or for paid links to comply with
search engine guidelines.
lta href"https//www.spaceedgetechnology.com"
target"_blank" rel"nofollow"gtVisit SpaceEdgelt/agt
9
Which backlinks should be avoided?
Paid Links
Links from Spammy Websites
Purchasing backlinks is against the guidelines of
major search engines. Paid links can result in
penalties, impacting your website's search engine
rankings.
Submitting your site to low-quality or spammy
websites for link-building purposes can impact
your SEO negatively. It is best to avoid such
strategies.
10
Which backlinks should be avoided?
Private Blog Networks
Automated Link Building
Using automated tools or services that generate
backlinks in bulk is not recommended. Automated
link-building practices are often associated with
spam and can result in penalties.
Participating in private blog networks to
manipulate search rankings is against search
engine guidelines. Backlinks from PBNs are often
considered low-quality and can lead to penalties.
11
SpaceEdge Technology the top SEO service
provider, we pride ourselves on delivering
stellar strategies that propel businesses to new
heights in the digital landscape. Our mission is
to be the guiding force that propels your online
presence into orbit, ensuring visibility,
relevance, and success in an ever-evolving online
world.
12
Contact Us
13
91-9871034010
info_at_spaceedgetechnology.com
SpaceEdge Technology India
Spaceedgetechnology
_at_spaceedgetech
www.spaceedgetechnology.com
Space Edge Technology Service Provider