Content Writing for HR: It’s Not as Easy as You Think!

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Content Writing for HR Its Not as Easy as You
Think!

• https//goodmanlantern.com/

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Nowadays, businesses use content creators across
almost every industry. This is understandable,
considering how rich the internet is with
information. Its also unsurprising that human
resources content creators exist. Writing about
an industry one doesnt work in is common in the
content world. After all, writers do more than
write. Theyre avid researchers, too. However,
creating human resources content without any
in-house experience can be challenging. This blog
will explain why content writing for HR is more
difficult than it seems.
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Working in Human Resources Is Complicated

• Working in human resources is complex, requiring
  a broad range of skills and expertise. Human
  resource professionals support and manage the
  people side of organisations. They have to stay
  on top of changing labour laws and regulations
  andwork with a mixture of theory and
  practicality. This makes content writing for HR
  matters more complicated than in other industries.

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Talking About Human Resource Issues Requires Tact

• Considering how wide-ranging the HR role is, HR
  copywriters will cover a variety of topics. These
  topics help human resource professionals perform
  their job effectively. It also keeps them
  informed on any field developments. For example,
  content writing about human resources might
  include topics related to new labour laws,
  workplace safety, recruitment, and retention.
• Human resource content creators must also stay
  informed on more sensitive issues
  likediscrimination, harassment, employee privacy,
  and layoffs. HR professionals must deal with
  these sensitive issues with confidentiality,
  sensitivity, and impartiality. As such, HR
  copywriters covering these issues must take this
  sensitivity into account, too.

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Overall, human resource managers must navigate
these issues sensitively to maintain a positive
workplace culture. So, any content writing for HR
produced should aim to put the company in the
best possible light.
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Writing Sensitively Takes Skill

• Human resource matters can be emotional matters
  and writing sensitively is no easy feat it
  requires a specific tone. Its why we recommend
  working with expert writers when covering
  controversial issues. These writers are less
  likely to write in a way that causes more
  conflict. Experienced HR copywriters can also
  communicate this kind of information clearly. In
  turn, these writers can avoid confusing or
  alienating their audience.
• Controversial HR issues can also involve cultural
  and social differences. So, its important to
  express these issues in your human resources
  content mindfully. Expert HR copywriters can
  adopt the most suitable language and tone and
  create content thats culturally appropriate and
  respectful.

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Furthermore, controversial issues might involve
conflicting viewpoints and people must express
these viewpoints in a balanced and fair way.
Writers skilled in writing about controversial
topics can help mediate these conflicting views,
presenting these issues in a neutral and unbiased
way. Overall, it takes a high level of skill to
write about sensitive topics clearly and
tactfully while keeping an audience engaged.
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Human Resource Content Is Considered Business
Writing

• Human resource writing is business writing.
  This is another challenge HR copywriters might
  face. Business writing requires a very specific
  style and tone. Usually, a company will hire a
  writer experienced in business writing to produce
  the HR piece perfectly.
• Business writing is also precise. Since we can
  centre content writing for HR around regulations
  and labour laws, producing accurate content isnt
  negotiable. Inaccurate content can damage an
  organisations reputation by eroding credibility
  and customer trust.

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Business writing pieces are also formal. These
pieces can explore complex concepts, technical
terms, and data. Again, facts must be
communicated in a way thats easy to understand
and engaging. Writers must also tailor good
business writing to the intended audience. So, HR
copywriters must take into account the readers
level of expertise, interests, and language
preferences. Writers have got to understand their
audience if they are able to adjust their writing
style accordingly. At the crux of it, business
writing requires showcased experience.
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HR Writing Requires In-House Experience

• Another challenge for HR copywriters is that they
  may not have direct human resource experience. It
  would be critical for them to spend time with the
  in-house experts to understand their audiences
  needs.

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Without personal experience, human resource
content creators cant gain insight into the
companys culture. The risk is that they create
content that isnt aligned with the companys
values. Nowadays, writers are spaced across the
globe making this in-house experience almost
impossible. Nonetheless, effective HR writers
must have a deep understanding of the companys
HR policies, processes, and procedures if they
wish to express them accurately. Spending time
with HR experts ensure that content writing about
HR topics is accurate and relevant to the
companys specific needs.
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There are solutions to overcoming an HR
copywriters lack of expertise in this field. The
writer could spend time with the respective
companys human resource department or work
closely alongside their own human resource team
to broaden their understanding of common HR
issues. Alternatively, businesses could hire
human resource content creators with HR
experience. They could also hire writers who do
content writing on HR topics as a niche. Another
writer prerequisite is business writing
experience. In terms of sensitivity, an
experienced HR copywriter should know how to
cover HR topics with tact. Still, you could
always review their portfolio before you choose
to hire your HR copywriter.
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Lets Work Together

• The truth is that even experienced writers can
  struggle to create formal, accurate, yet simple
  and sensitive HR content.
• At Goodman Lantern, we have copywriters with HR
  as their niche. Well connect you with a writer
  that can effectively express your human resources
  content best. Our writers are also well-versed in
  business writing, communicating your message with
  sensitivity, accuracy, and warmth.
• Feel free to get in touch with our team if youd
  like to learn more.

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THANKYOU!

• Goodman Lantern

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• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/