Best digital marketing courses in Pune

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Search Engine Optimization (SEO) -----------------
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• What is SEO why is it important?
•  
• SEO Stands for Search Engine optimization. It is
  a practice or process for increasing traffic to
  your website quantity wise as well as quantity
  wise through organic often called natural
  Search engine results.
•  
• An overview about why Search Engine is important.
• It make your web site more visible.
• It Improve your website performance.
• It provides up-to-date high quality information.
• It increasing the quality and quantity traffic to
  your website organically.
• It creates opportunities to convert Prospects
  into customers.

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• Top Best and most popular Search Engines in the
  world.
•  
• The top most popular and best search engines
  across world are
•  
• Google (USA)
• Yahoo (USA)
• Baidu -
• Yandex
• DuckDuckgo

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•  
• Google More than 80 Market Share.
• Google was founded in Aug 1996 initially known as
  BackRub.
• Officially, Google was founded on September 04th
  1998 in USA, California.
• The full form of Google is Global Organization of
  Oriented Group Language of Earth.
• The founders for Google - Larry Page and Sergey
  Brin.
• The CEO for Google is Sunder Pichai along with
  Alphabet the paraents company of google.

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2. Bing Microsoft Bings share is between 3
and 12. Bing, was founded in on June 03rd 2009
by USA software company Microsoft Corporation
USA, California. Software company Terabyte
Unlimited, which has a product called BootIt Next
Generation (abbreviated to BING), also contended
the trademark application on similar grounds, as
did a Missouri-based design company called
Bing! Microsoft Bing (before called Windows Live
Search and MSN Search) is a search engine.
Microsoft calls it a "decision engine", meaning
that Bing tries to interpret search queries and
give people better search results compared to a
typical search engine, helping the user make
better decisions.   The founder CEO for Bing -
Steve Balimer on May 28th 2009. USA, California.
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3. Yahoo Its in 3rd place and an average of 1
Market share. Yahoo was founded in Jan 1994 by
USA at California. The full form of Yahoo is
"Yet Another Hierarchical Officious Oracle." It
became the first such directory with a large
following. The founders for Yahoo - Jerry Yang
and David Filo. The founder CEO for Yahoo
Marissa Mayer, a position she held beginning in
July 2012 and step down announced in January
2017. Yahoo India Private Limited was founded
in 2000. The company's line of business includes
providing telephone voice and data communications
services. The Indian Founder of Yahoo Guru
Gowrappan .
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4. Baidu Its in 4th Place and has a global
market share between 0.68 and 11.26. Baidu was
founded in Jan,01st 2000 by China at Beijing.
Since google is banned in China, Baidu is the
dominant internet search engine company in China.
Its features and services are similar to those of
Google, but its focus is on China, where it
controls most of the search market. Baidu censors
search results and other content in accordance
with Chinese regulations.   Mr. Yanhong Li, also
known as Mr. Robin Yanhong Li, is our co-founder,
Current chief executive officer and chairman of
our Board of Directors, overseeing our overall
strategy and business operations.
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5. Yandex Its in 5th Place and has a global
market share between 0.5 and 1.16.   In 1993,
Arkady Volozh and Ilya Segalovich developed a
search engine for "non-structured information
with Russian morphology". Arkady co-founded
Yandex in 1997, later leaving his position as CEO
of CompTek International to become the CEO of
Yandex in 2000.   Yandex presents itself as a
technology company that builds intelligent
products and services powered by machine
learning. According to Wikipedia, Yandex operates
the largest search engine in Russia, with about
65 market share in that country.
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6. DuckDuckGo Its in 6th Place and has a
global market share around 0.66. DuckDuckGo was
founded by Gabriel Weinberg and launched on
February 29, 2008, in Valley Forge, Pennsylvania
USA. According to DuckDuckGo traffic stats, they
are serving on average 90 million searches per
day but still, their overall market share is
constantly below 0.6. Unlike what most people
believe, DuckDuckGo does not have a search index
of its own (like Google and Bing), but they
generate its search results using
various sources. In other words, they dont have
their own data but they depend on other sources
(like Yelp, Bing, Yahoo, and Stack Overflow) to
provide answers to users questions. On the
positive side, DuckDuckGo has a clean interface,
it does not track users and it is not fully
loaded with ads.
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• How do Search Engine Work?
•  
• Search Engines work through three primary
  functions.
•  
• Crawling Crawling means searching and scanning
  of your web page/site.
• Indexing Store and organize the content of
  website to search engine database Centre during
  crawling process.
• Ranking Based on your content quality Ranking
  is provided to your website.

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• SEO Techniques
•  
• There are two types of techniques.
•  
• White hat techniques. White hat refers to good
  SEO Practices that search engine recommend and
  these are legal techniques. Below are some top
  white hat techniques.
•  
• Quality Content
• Content Relevant keywords
• Keywords reach page titles and metadata
• Lean code / well-structured markup language
• Authoritative inbound links
• Simple website navigation
• Fast page loading time

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• 2. Black hat techniques. Black hat refers to
  bad SEO practices that break search engine rules
  and these are illegal techniques. Below are some
  black hat techniques.
•  
• Cloaking
• Content Hiding
• Keyword Stuffing
• Copied Content
• Sneaky URL redirect / Doorways pages

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• What is a website?
•  
• It is a collection of web pages and related
  content that is identified by a common domain
  name and published on at least one web server.
• All publicly accessible websites collectively
  constitute the World Wide Web (WWW).
• Coding/Programming Languages.
•  
• Below is the list of most popular and best
  coding/ programming languages.
• Java
• HTML
• CSS
• JavaScript
• PHP
• Python

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• How to register a site?
•  
• Find/Choose a domain name registrar.
• Search for your domain names availability.
• Finalize your domain name choice.
• Choose a domain name suffix, such as .com or
  .net.
• Purchase a domain name.
• Add domain ID protection.
•  
• Hosting of Site?
•  
• Web hosting is an online service that allows you
  to publish your website files onto the internet.
  Hosting is nothing but space on server. The below
  are domain and hosting dealer sites.
• Go Daddy
• Hostinger
• Bluehost
• GreenGeeks

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• What is SSL?
•  SSL stands for Secure Socket Layer is a protocol
  for establishing secure links between networked
  computers.
•  
• What is URL Sub Domain and Domain?
•  
• URL - stands for Uniform Resource Locator. URL
  nothing more than the address of a given unique
  resource on the web. A URL has two main
  components
• Protocol identifier For the URL http//abc.com
  the protocol identifier is http.
• Resource Name For the URL http//abc.com the
  resource name is abc.com
•  Sub Domain Subdomain is a portion of a URL
  that comes before the main domain name and the
  domain extension. For Example m.facebook.com
•  
• Domain The name of the website is Domain.
  Regular domain are your standard URLs like abc.com

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• What is Keyword?
•  
• Keywords Keywords are the words and phrases
  that people type into search engines to find what
  they are looking for. Its a term describe word
  or group of words on internet users to perform
  search. A keyword is a word or phrase that
  signifies the meaning or main ideas of a data
  set. They often are used as an index to the
  contents of a data set.
•  
• Types of Keywords
•  
• Generic Keyword Only the simply labeled brand
  name or product Eg Car, Cola.
• Short-tail Keyword General search contains 1 to
  3 words and covers broad topic.
• Long-tail keyword The keywords or phrases which
  are more than 3 words/specific.
• Seasonal Keyword The keywords search for
  certain times of the year is Seasonal.

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• Introduction Keyword planner tool
•  
• Keyword Planner helps you research keywords for
  your Search campaigns. You can use this free tool
  to discover new keywords related to your business
  and see estimates of the searches they receive
  and the cost to target them.
•  
• The best keywords research tools are
• MOZ Keyword Explorer for the best all-around free
  SEO keyword research tool.
• Google Keyword Planner for researching paid
  keywords as well as Free Keywords.
• Semrush for advanced SEO professionals.
• Question DB for finding question-based keywords.
• Jaaxy for affiliate marketers.

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• Keyword Research and Analysis
•  
• Keyword research involves analyzing, comparing
  and prioritizing keyword opportunities as well as
  discovering the language your audience are using
  to find the helpful information they're looking
  for. You can then target those key phrases in
  your content to appear in their results pages.
•  
• Keyword research is the process of finding and
  analyzing search terms that people enter into
  search engines with the goal of using that
  data for a specific purpose, often for SEO or
  general marketing.

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• What is Keyword Density?
•  
• Keyword density tells you how often a search term
  appears in a text in relation to the total number
  of words it contains. For example if a keyword
  appears three times in a 100 word text the
  keyword density would be 3.
•  
• Formula for keyword density -
•  
• Keyword Density No. of Keywords / Total No. of
  Words x 100
  
•  
• Ideal Keyword Density is 2 to 3 (Approx. 2 to 3
  words for every 100 words of copy)

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• What is Google Sandbox Effect?
•  
• Google Sandbox refer to a filter that prevents
  new websites from ranking in Googles top
  results. New sites cant be ranked in Google
  until they reach a certain age. This is commonly
  referred to as the Sandbox effect.
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•  
•  
• What is Google Observation Effect?
• Google observation allows you to monitor how ads
  are performing for your selected placements,
  topics, or audiences while your campaign is
  running. Note that "observation" shows you how
  additional criteria perform when they fall within
  the scope of your existing targeting.

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• What is Google Ads?
•  
• Google Ads, formerly known as Google AdWords, is
  an advertising service by Google for businesses
  and one of the most powerful digital marketing
  channels available to marketers today that want
  to display ads on Google search results and its
  advertising network.
•  
• Google Ads allows you to focus on the people who
  are searching for what your business offers. This
  means you can continually refine your searches so
  that only people who want to buy your products or
  services are sent to your websites through this
  platform.

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• What is SERP?
•  
• After Searching any query in Search Engine Search
  Box, the page which appears with results is known
  as SERP (Search Engine Research Page).
•  
• There are four components or types of an SERP.
• A. paid search Ads,
• B. organic search ads,
• C. local search results
• D. related searches.

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• How do you use keywords in SERP?
•  
• Enter your keyword in search,
• Select your location,
• Click analyze,
• Select SERP analysis from the left panel or click
  SERP Analysis from the box on the bottom right.
•  
• How to Get on the top of the Google SERP?
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• Improve Your Domain Authority. Domain authority
  is a metric that Google used to use a few years
  ago to rate the reputability of a website. ...
• Get More Backlinks. ...
• Create Your Own Backlinks. ...
• Optimize Everything for the Right Keywords. ...
• Optimize Your Site. ...
• 61 Comments.

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• How many clicks per day Google Ads?
•  
• Ideally, we recommend a minimum of 15 clicks per
  day per ad group (not campaign) and at least
  200-300 clicks on the keywords per month. If you
  are not getting this many clicks per day per ad
  group, then you need to think twice about your
  budget and campaign setup.