Considering Influencer Marketing for Your Brand? Here Are 5 Things to Keep in Mind

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Considering Influencer Marketing for Your Brand?
Here Are 5 Things to Keep in Mind

• By Fancall

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• A rapidly increasing number of brands have been
  incorporating influencer marketing into their
  growth strategies. And for good reason.
  Influencers, also known as content creators, are
  known for their authentic content and genuine
  opinions. This can translate to better
  engagement, performance, and conversion rates.
• Collaborating with influencers can be highly
  rewarding, provided it is done right. As a brand,

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• Here are 5 important things to keep in mind while
  collaborating with content creators

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1. The Right Platform

• Facebook, Instagram, YouTube, Twitter, Snapchat,
  WhatsApp, Telegram are all popular social media
  platforms, but not all of them will be suitable
  for your brand. Before charting out your
  campaign, do a thorough research and figure out
  which platform(s) you want to use with which
  influencer. Not every influencer will have the
  same following across all platforms. First
  identify which platforms you want to use for your
  campaign. Then, find out which platforms your
  shortlisted influencers use and which ones they
  dont. This should give you your ideal social
  media platforms.

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2. The Right Influencer(s)

• Popular doesnt always mean better. Instead of
  collaborating with a big influencer, consider
  someone who has a niche following, even if they
  dont have the highest number of followers. Look
  for influencers who are genuinely interested in
  the industry your brand belongs to. Their
  follower list will most likely already have your
  target audience, and it is also more likely to
  bring you better reach and conversion rates.

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3. Popularity ? Influence

• It is important to learn the difference between
  popularity and influence. They are not the same.
  Likes, comments, and followers alone are not real
  indicators of an influencers influencing
  potential, as they can easily be manipulated by
  bot accounts. You want to look for quality over
  quantity. Conversions, leads, and referral
  traffic, are good indicators of a content
  creators influence.

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4. The Language

• Before you sign a deal with your influencers, ask
  yourself these two questions
• Does your target audience belong to tier-1 or
  tier-2 cities?
• Which language are they most comfortable
  speaking?
• Not all audiences are fluent in English.
  Especially with the popularity of the Internet
  reaching the rural population, it would be wise
  to consider influencers and YouTubers who create
  vernacular or regional content.

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5. Think Long-Term

• Long-term collaborations generally have better
  ROI (returns on investment). Going long-term with
  influencers also helps strengthen brand image and
  recognition. It would become easy for audiences
  to associate the influencer to your brand. For
  instance, it is virtually impossible to think of
  a Cadbury ad and not think of Amitabh Bachchan.
  Or to think of a Thumbs Up ad without Akshay
  Kumar. Long-term partnerships with YouTubers can
  bring you better results at relatively lower
  costs.

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Contact us _at_

• Web https//www.fancall.in/
• Email info_at_fancall.in
• Phone [phone]

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