12 Important Facebook Video Marketing Tips for Better Engagement, and Shares

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12 Important Facebook Video Marketing Tips for
Better Engagement, and Shares
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01. Become a Storyteller 02. Spot Your
Prowess 03. Enlighten Your Audience 04. Customer
Endorsement 05. Make the Best Use of the First
Few Seconds 06. Utilize Most Facebook Features
for Videos 07. Optimize the Facebook Videos for
Mobile 08. Add a Call to Action in the Videos 09.
Use the Right Video Formats 10. Shape of the
Video Is Important 11. Give Users a Synopsis of
the Video 12. Post Directly On Facebook
How to Implement Facebook Video Marketing
Strategies For Your Business?
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01
Become a Storyteller
Storytelling will aid you to attract your
audience's attention while also providing
entertainment. Tell them your tale, and try to
relate to them on a personal level. This will
undoubtedly aid customers in understanding your
product or service.
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02
Spot Your Prowess
Show off your business prowess and intelligence.
Create a video demonstrating your working methods
and abilities. You can even contact industry
experts for assistance. If your video has a lot
of information, it probably has a chance of going
viral.
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03
Enlighten Your Audience
Video allows you to engage with your audience.
You could publish tutorial series related to your
products or services. You can also include a
video that addresses the issues and alleviates
the customers' pain points.
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04
Customer Endorsement
Testimonials can be found on almost every company
website, and they are seen to be one of the most
important components for winning over clients.
You can create Facebook testimonial videos of
satisfied consumers. Your existing customers can
quickly engage with your potential consumers.
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05
Make the Best Use of the First Few Seconds
As per studies, 20 of viewers will click away
from the video in less than 10 seconds. An
excellent social media video should effectively
and creatively communicate your key points to the
viewer. As a result, keep it brief, pleasant, and
straight to the point.
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06
Utilize Most Facebook Features for Videos
Facebook 360 videos let your users move around
their screens and watch your content from
whatever aspect and perspective they like.
Facebook Live offers real-time video content.
This kind of video exposes a more authentic side
of you that is tough to hide.
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07
Optimize the Facebook Videos for Mobile
Your content must be mobile responsive because
78 of video material is viewed on a mobile
device. Additionally, 85 of Facebook is seen
silently. Therefore, make sure your videos are
engaging and easy to follow, both with and
without sound.
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Add a Call to Action in the Videos
A call-to-action (CTA) lets Facebook users know
exactly what you want them to do. It seems as
though the user has a simple-to-understand
manual. CTAs can improve conversion rates (CTRs),
click-through rates (CTRs), and other results.
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09
Use the Right Video Formats
The ideal video format for Facebook is typically
MP4. Facebook strongly suggests utilising the MP4
or MOV formats even though it accepts a wide
variety of file types. Additionally, Facebook
video ads often work best in MP4 format.
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Shape of the Video Is Important
When designing your Facebook videos, consider
whether to use a square video or a landscape
video. It is significant since the majority of
Facebook users access the social media network on
mobile devices, and because square videos take up
most of the space in the mobile News Feed.
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Give Users a Synopsis of the Video
A video on Facebook may seem like a major time
commitment to some individuals. Giving a brief
synopsis of the material to Facebook users will
increase the likelihood that they will be
interested in the video and watch it.
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Post Directly On Facebook
If you have a YouTube video that you wish to post
on Facebook as well, upload the video directly to
Facebook rather than copying and pasting the
YouTube URL. It will boost its visibility and
give you greater user interaction.
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Conclusion
Many Fortune 500 companies, like Apple and
Amazon, use Facebook videos for marketing. You
can also do it by following our in-depth, 12 step
guide to Facebook video marketing. We hope that
our guide provides some inspiration for your
company's forthcoming batch of videos. If you
want to get deeper into your analytics strategy,
go to a competent social media marketing
company. Windzoon is a well-known
Ahmedabad-based social media consultancy firm.
Our SEO and SMO experts will collaborate with you
to effectively expand your brand on social media
and search engines. Visit windzoon.com to get a
quote and reap the benefits of our services.
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