Protein Powder Market Share Analysis, Forecast, 2023–2032

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Protein Powder Market to at over 6.5 CAGR by
2032
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Overview of Protein Powder Market

• Global Protein Powder Market is slated to surge
  exponentially through 2032, propelled majorly by
  the surging concern toward animal health and diet
  among consumers. In addition, several health
  benefits linked with protein powder, such as that
  it helps in building blocks for healthy muscles
  and tissues, aids in weight management, repairs
  tissues, synthesizes enzymes, improves the immune
  system, and assists in maintaining healthy
  cholesterol levels, are anticipated to bolster
  protein powder industry growth over the
  forecasted period.
• Besides, the rising health consciousness among
  the consumers owing to the changing lifestyle and
  eating habits will propel the market expansion.
• The competitive landscape of the global protein
  powder industry is highly fragmented. The key
  players are constantly incorporating strategic
  initiatives including mergers and acquisitions,
  partnerships, and product launches to strengthen
  their foothold in the market. For instance, in
  October 2020, Harbin Pharmaceutical Group Holding
  acquired GNC Holdings in a deal worth USD 760
  million.

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• Overall, the global protein powder market is
  bifurcated in terms of source, application,
  distribution channel, and regional landscape.
• Based on the source, the plant-based segment is
  slated to register notable gains between 2023 and
  2032. The growth can be attributed to the rising
  demand for non-meat protein from various
  plant-based sources such as soybeans, sunflower,
  rapeseed, peas, wheat, other cereals, and pulses.
  Furthermore, factors such as easy availability
  and low cost will support plant-based protein
  powder demand in the future.
• Considering the application, the animal nutrition
  supplements segment is anticipated to amass
  significant gains over 2023-2032. Notably,
  protein supplements are a rich source of organic
  nitrogen, which is crucial for the healthy growth
  and normal operation of animals. Hence, all these
  benefits are projected to boost the segment
  expansion.
• In terms of distribution channel, nutrition and
  health food store segment will grow significantly
  over the foreseeable time. The changing consumer
  preferences and tastes and rapid adoption of
  plant-based products have empowered the nutrition
  stores to increase their inventories with such
  products, further driving the segment growth by
  2032 end.

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• Regionally, the Asia Pacific protein powder
  market is expected to expand considerably over
  the estimated timeframe. Increased accessibility
  and awareness around various cosmetic items owing
  to the expanding multi-level marketing and
  efficient distribution networks have complemented
  the industry expansion. In addition, the
  increased popularity of beauty products among the
  young population and trends toward chemical-free
  cosmetics will spur regional cosmetics demand,
  thereby augmenting the Asia Pacific protein
  powder market share.
• Notable participants in the Protein Powder market
  include America, Inc., Abbott Laboratories,
  Amway, Glanbia Group., GlaxoSmithKline, GNC
  Holdings, Vitaco Health, Makers Nutrition, Living
  Inc, Atlantic Multipower UK Limited, Melaleuca
  Inc, Omega Protein, Dalblads, Nestlé, and
  Atlantic Multipower

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