How to Develop a Winning Social Media Campaign for Your Niche Audience

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How to Develop a Winning Social Media Campaign
for Your Niche Audience

• So, youd like your brand to connect with your
  audience in an authentic and lasting manner, and
  youd like to use social media to meet this goal.
  What you need to do is to come up with a concrete
  social media campaign. Whether you want to do on
  your own or with the help of a social media
  agency New York, is completely up to you.While
  you regularly post company updates and blog
  content across various social media platforms,
  you arent certain how you can develop the
  campaign. Here are the steps you need to follow

1. Identify the target audience
Firstly, you need to know who your audience and
the things they find important.
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• Most businesses error by putting together a
  social media campaign whose focus is purely on
  the benefits associated with their services and
  products without considering the needs and
  challenges of their audience. This can lead to
  wasted budget, time and other resources.

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• Instead, you should take time to know more about
  your audience and the things they care about the
  most. A good place to start is to create customer
  personas, which refers to imaginary profiles of
  your ideal customers complete with basic details
  such as their demographics and specific
  information like the challenges they face, their
  sources of information and places they visit when
  buying services or products.
• To create customer personas and know your ideal
  audience, follow these steps Make general
  assumptions about the target audience on the
  basis of your previous experience with such
  customers. Carry out further market research to
  help you correct or confirm the assumptions and
  discover any new opportunities in the market.
  Interview some of your best customers to know
  what exactly drives them and the things they care
  about the most whenever theyre making a
  purchasing decision. After researching on your
  target audience, flesh out these personas and
  develop profiles that can help you go ahead with
  your content marketing. After knowing your target
  audience and what drives them, youll be in a
  position to use a social media campaign and reach
  them effectively.

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2. Choose the right social media channels

• This will inform the content types you use as
  well as the approaches used to engage them. If
  youre too busy to get started with this, you may
  ask for help from a social media agency New York.

Now that you have an idea of what your target
customers care about the most, the next step is
to find out where these people hang out online.
Many social media platforms exist for brands
looking to connect with their audience. But your
brand may not have the resources and time to be
on all of these sites. Therefore, you should
strategically select those channels that are
relevant to your audience.
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• When selecting the social media sites that best
  suit your campaign, keep the following in mind
  Audience-Which channels have a large audience
  that can let you expand your reach? Demographics
  Which platforms have the biggest number of
  people that will fit within the demographics of
  your target audience?

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3. Create specific campaign objectives and goals

• Features-Which social media sites provide
  features that make it easy for you to highlight
  your brand? Activity Which channels have a
  highly active user base? How do years engage on
  this channel?

Before you launch your social media campaign, you
should decide on the campaigns goals and
objectives. Look at what you intend to achieve
from this particular campaign and how these goals
fit in with your companys marketing goals as
well the overall business objectives. Most brands
use the following common goals as their starting
point in their social media campaigns Generate
more traffic to the business website Get new
leads Convert those leads into buying
customers Sell a specific service or product
Raise brand awareness
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4. Choose different promotion methods for each
channel

• Communicate with their customers
• Build brand authority Remember to clearly
  highlight your goals and follow the SMART system
  of goal setting. In other words, ensure your
  goals are specific, measurable, achievable,
  relevant and time bound. For example, if you
  follow the SMART goal setting system, youll
  realize that increase revenue doesnt mean
  anything. Instead, specific the much you intend
  to increase revenue by, and within what duration.
  Keep those specific goals in mind when selecting
  promotion techniques and the content type you
  intend to create for each campaign.

Every social media site has unique best practices
that you should keep in mind when executing your
campaign. If you choose Facebook and Instagram,
for example, be sure to follow the social media
rules applicable on these channels.
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5. Craft a content calendar

• After deciding on the channel type to use, you
  know how to pass across your campaign content for
  every channel. Certain channels have features
  that let you publish various content types that
  can engage your audience. For instance,
  Instagram, YouTube and Facebook allow live video
  streaming that you can use to connect with your
  target audience at a particular time. Remember,
  you can still use paid advertising opportunities
  on certain channels such as Facebook and
  Instagram. While engagement and organic content
  can help you to establish relationships with some
  customers, paid advertising can let you reach out
  to more consumers who are interested in your
  brand, but not yet engaging with your content or
  following you.

After knowing the goal of your campaign and the
way you intend to promote content on different
channels, you should now create a content
calendar. The role of content in your social
media campaign cant be overemphasized.
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• It forms the first line of communication, and
  this is what followers, fans and the rest of the
  audience will see before they decide whether to
  engage.

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• Your objectives and goals will determine the type
  of content to develop for your campaigns.
  Examples of content types you may want to include
  are blogs, landing pages, eBooks, text posts,
  videos and images.Pick individuals from your
  sales and marketing teams to help decide on the
  right content topics. Also, include people from
  the customer support team because theyre
  experienced in handling customers directly and
  understand the challenges they experience. If
  youre a small business without such a team, seek
  help from a social media agency New York. After
  deciding on the content types and the topics of
  focus, you should organize the information in a
  content calendar. You can use a Google
  spreadsheet or a paid program for this. Each
  persons editorial/content calendar may look
  different. Go for a format that works well for
  you. Typically, an effective content calendar
  contains Title or topic Description

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• Content type
• Author
• Post date
• Due date
• Promotion information
• Other useful notes Keep the content in your
  company server or Google Drive so everyone can
  access it.

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