05 Top PR Strategies for Human Resource Tech Startups

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05 Top Public Relations Strategy for HR Tech
Startups
With innovation at the forefront, HR tech
startups need to effectively communicate their
value propositions, establish credibility, and
build relationships within the industry. To
achieve all these goals, these startups need to
have a well-thought-out Public Relations
campaign. There are certain tips that an HR tech
company can follow to have a successful campaign.
Created by Team MGX PR
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01
Know Your Goals
and Audience To develop a winning Public
Relations strategy for HR Tech Startups, an HR
company has to identify the group or people they
wish to see their PR campaign and get affected.
For instance, if a company is executing a
campaign on recruiting, they would want the job
candidates to see and be affected by that
campaign instead of business executives.
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02
Have
Great USPs HR tech companies should have some
Unique Selling Points (USP) that would offer
them an edge over their competitors.
They should plan their Public Relations campaign
around their USPs as that will help them in
reaping better PR results.
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03
Maintain
Media Relations It is crucial for HR tech firms
to maintain good relations with journalists and
media to leverage them to narrate their brand
story to their target audience.
These connections should be from the HR and
related media fields so it will be more helpful
and efficient in their Public Relations campaign.
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04
Leverage
Social Media Building connections with a niche
audience on social media helps HR tech companies
ignite discussions about HR tech, tools, and
software.
To reap social media benefits, HR tech companies
need to share interesting posts, engagement with
the audience, addressing their questions, and
improving customer service on social media.
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05
Content

• Marketing
• Creating innovative stories and brand narratives
  using industry insights, data, and brand
  communication can be challenging for most HR tech
  businesses. If a HR tech firm wants to achieve
  maximum brand visibility, the content must be
  according to the target audience, and it should
  reach them properly.

By leveraging the power of content marketing, it
is easier for companies to ensure that the
content reaches their target audience and the
Public Relations campaign ends up as a great
success.
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Bottom Line
Public Relations is an ongoing process that
requires proper adaptation, measurement, and
continuous efforts to stay ahead of the
competition, and that is something PR agencies
can offer.
Thank You
If you are looking forward to achieving more
brand visibility, you can collaborate with any
experienced HR Tech PR agency in India, who can
assist you in achieving your PR goals.