Brand Guidelines – Why They are so Important

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BRAND GUIDELINES WHY THEY ARE SO IMPORTANT
Did you know that brand guidelines will provide
you with the ability to maintain consistency
when it comes to delivering the message of your
brand? From your logo to your website and even
your tagline, it all has to remain consistent and
that is not possible without brand guidelines
but what are they?
BRAND GUIDELINES WHAT ARE THEY?
Simply put, these will help you use your branding
elements by following a specific set of rules
and utilising tools. Whether it is your designer
or your content writer, they will all use these
Brand Guidelines. The guidelines will indicate
the way in which your brand works and how the
varying elements that make up your brand work
collectively to create your overall brand
identity.
WHAT DO BRAND GUIDELINES INCLUDE?

• Every brand is different. Despite this, all brand
  guidelines will contain three common elements.
  This includes
• Typography, typefaces and families all of which
  are associated with your brand
• The colour palette of your bran

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• The various logo designs and how you use them
• These are the most common aspects of brand
  guidelines although there are other elements
  that can be added. This could include the likes
  of graphic elements and symbols as well as word
  marks.
• If your brand has a particular tone, then this
  will also be included although many of the
  elements within your brand guidelines will be
  determined by the elements that feed into your
  brand identity.
• What help for your Brand Guidelines! DNA Web
  Studio Is Here to help you.
• WHY ARE BRAND GUIDELINES SO IMPORTANT?
• Regardless of the size of your business, keeping
  your brand consistent is crucial and this is
  where brand guidelines can help. If you dont
  have the guidelines in place then it could
  result in your brand message changing, simply
  because an incorrect element was used at the
  wrong time. So, here are the reasons for using
  brand guidelines.
• CONSISTENT BRANDING
• Consistency will ensure that your brand works
  effectively. The guide implements rules by way
  of ensuring your brand continues to be recognised
  without limiting the ability to get creative. It
  ensures that the elements continue to look
  professional and are more effective when used.
  So, when they are used correctly, it will ensure
  that your brand is instantly recognisable and
  works for your business.
• IT PUTS RULES AND STANDARDS IN PLACE
• Its not just about the colour palette or the
  number of logo versions that you use because it
  is also about the rules and standards you follow
  when you use them.
• It will explain how and where to use the
  different logos and that will include spacing and
  even understanding when to use the logo or word
  mark.
• They make it possible to create a clear message
  whereby anyone following the guidelines will
  understand what they should and should not do
  with the elements. This all comes down to
  creating consistency.
• GIVES ACCESS TO TOOLS
• While the rules will play a significant role, the
  guidelines will provide you with the tools to
  ensure that you maintain consistency when
  delivering a message from your brand.

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Collectively, the elements will create a message
and so, the elements are the tools that you use
to develop those emotional messages and
communications that underpin your marketing
strategy. ENSURES CLARITY Its crucial that you
keep your brand consistent. Even though not that
many people will make use of the tools and
elements that are included in your guidelines
they still create clarity. This is down to the
fact that you might look to expand your business
and with that comes a need for clarity. This is
where your guidelines will ensure they understand
your brand identity. You have spent time
creating your brand from the ground up which
means you know it inside and out. Someone new on
the scene wont but the guidelines will give them
all they need to make sure they deliver your
brand identity with clarity. HOW DO I CREATE MY
BRAND GUIDELINES? After you have identified your
colour palette, your brand tone as well as your
logo and all other elements of your brand, you
can then create your brand guidelines. If you are
a new business, then now is the perfect time to
get your branding in place and if you are a
brand that is established but you dont have
guidelines then we would love to help. To find
out more about our service, why not Get a Quote
and have a chat with us or take a look at our
Identity and Branding Service to find out what we
offer. Reach DNA Web Studio Address Endeavour
Park, Venture House Boston Enterprise Centre,
Boston PE21 7TW, United Kingdom Contact 44
1205205167 Email sayhello_at_dnawebstudio.co.uk
Website https//dnawebstudio.co.uk/
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