Visual Brand Guidelines to Manage Social Media Accounts

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• VISUAL IS THE CONTENTS

SUNLIGHT
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• Without thematic visual support, social media
  content looks

VAGUE
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• ITS A

MYTH
that social media survives with only content
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WORLD!
ITS
VISUAL
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Content needs visual to live a
LONGER LIFE!
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HOW
WHAT
WHICH
to add visuals
styles to follow
to add what not
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• The answer lies in this

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• You can achieve

UNIFORMITY
in your social media communications
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You are switching an agency or your social media
team has left the company How will you pass the
style and ethics of your brand to the new team?
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Thats why Visual Brand Guideline is
THE
BIBLE
for social media account managers
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Guidelines are more important when multiple
people work for you.
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WHAT

• If the strategy is

HOW
Then style guideline is
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• It is for

execution thoroughly which in turn helps
strategy to be successful.
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Social media guidelines give a clear picture
about how a particular Facebook post, Instagram
image or a tweet are to be posted
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Instagram
Twitter
Facebook
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Make a

• BLUEPRINT

for current social media team It helps a new
person to maintain the brand and tone of posts.
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• Branding guidelines become a little bit

TRICKY
for social media
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Social media always moves in real time and the
pace of posting is always
FAST
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Its
MEAN
NGLESS

• to fix editorial guidelines at
  every post, comment, tweet status update

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• Now lets learn something about the social media
  guidelines

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• Basic Visual Components for

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CONSISTENT
COLORS

• Like any popular brand, follow a particular color
  format. It forms uniformity in your posts lookouts

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PICK UP

• two or three colors

from your logo It wll give you high recall value
for your brand and viewers will get familiarized
with your posts.
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CREATE SHADES FOR COLORS

• It generates an option for you to play out in
  your posts

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are the biggest impression. The more you
play-out, the more
beautiful brand you can create
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TYPOGRAPHY

fonts

• Your fonts should also reflect the ideas and
  values that your brand wants to reflect

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Choose the fonts that have
FONTS
FAMILY

• to create multiple styling options

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Design templates
CREATE
DESIGN TEMPLATES
Template creation makes the job easy in quick
post updatation with good graphics
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Design templates
A template becomes a ruler to take care of small
elements in your image like the placement of
logo. font styles in the image etc.
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Naming Rules
Consistent naming is must.

• AUTHENTIC

CREATIVE
CLEAR
bio section is inevitable
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Naming Rules
Users search with name in any platform so they
must be able to find your brand
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Naming Rules

• Convey your brand with a visually appealing
  profile image or avatar. Keep an attractive brand
  image. Putting up logo is the simplest and
  smartest way.
• P.S - Avoid stock images.

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Naming Rules
Each social media platforms have different
visible dimension for cover photo, so design it
smartly.
Put up gridlines for text, image and logo for
each social media platforms.
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Naming Rules
Hashtag is the Google for social media users.
It must be strategic and should be used
diligently.
Make sure that your hashtags are known to your
audience and are easy to read.
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Post design ethics
Thematic Connection with Digital Similarly,
creating web design guidelines is equally
important to set up complete social media design
guideline.
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Post design ethics
The final goal of your social media strategy is
to move people to your website. If users are
getting completely different design for your
digital media, their faith will be shaken.
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Post design ethics
Establish proper training schedules for managers
to sync them with guideline.
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For Paid Marketing , Compromise With Your Own
Guideline
Social media paid marketing has its fix design
guideline for promotion. It is the place where
you might need to compromise a little bit with
your brand guidelines.
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freedom
Design is an art. It needs
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Sometimes great ideas come when you break the
rules. Get ready
2 BREAK
UR OWN
ROOOLS
for better social media design.
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This PPT is a synopsis of the blog on the same
topic that is available at
http//bit.ly/Socialmediavisualguideline
If you want detailed information, you are
requested to click the above mentioned link.
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Have you had enough info about visual
guideline? You can also feed yourself with more
knowledge!
12 Rules to Follow in App Banner Design and Make
Your Banner a HIT!
Content Marketing How It Works for B2B and B2C
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THANKS
www.origzo.com
91 (79) 403 - 057 - 87
info_at_origzo.com