What is Search Engine Optimization (SEO)?

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1stepgrow academy
Search Engine Optimization (SEO)
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Agenda

• What is Search Engine Optimization (SEO)

• On-page Off-page SEO

• Keywords - the most important item in SEO

• Best tools for SEO

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What is Search Engine Optimization (SEO)
SEO is the act of optimizing a site so that it
ranks in first top results on Search Engine
Results Page (SERP) and helps to boost visitors
to your site. For example, you may have launched
a blog to promote your products however it does
not appear on the SERPs. There could be a number
of reasons for this.

• Better content on your competitors websites
• Weaker keywords
• Poor link building practices
• Slow load time of webpage
• Lack of good user experience on your website

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On-page Off-page SEO
On-page SEO On-page SEO is the process of
optimizing website elements. In order to
implement on-page SEO we have to take certain
elements into account, including Keyword
Research, Title Tag, Meta Description, Header
Tags, Internal Link.
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On-page Off-page SEO
Off-page SEO It is the process that aids in
improving the position of a site on the SERP and
increases its credibility. This strategy involves
actions are done beyond the website in order to
boost the ranking on SERPs. The benefits of
off-page SEO include an increase in traffic,
improved page rank as well as brand awareness.
Off-page SEO's purpose is to build links along
with the high quality content is the most
important factor when it comes to this. To allow
other websites to backlink to your site it is
crucial to create quality and well-structured
content.
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Keywords - the most important item in SEO
If you improve your content around the keywords
and phrases that users search for, your site will
be more prominently ranked for these
terms. Needless to say, ranking higher in the
SERPs can bring more traffic specifically to your
site. That's why finding relevant keywords that
users are the first step in any SEO strategy. In
actual fact, SEO is pretty much impossible
without the use of keywords. To find Keywords for
SEO you can tools like KWFinder, Ahrefs Keyword
Explorer, Google Keyword Planner, Long Tail
Pro.
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Best tools for SEO
1. Ahrefs SEO Keyword Tool
2. Google Search Console Top SEO Tool
3. SEMRush Marketing SEO Tools
4. KWFinder SEO Keyword Tool
5. Moz Pro SEO Software
6. Ubersuggest Keyword Tracking Tool
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