Search Engine Optimization in Marketing - PowerPoint PPT Presentation

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Search Engine Optimization in Marketing

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Search Engine Optimization is important to your business and at Infinity Web Solutions, we offer SEO services. Visit us at www.infinity-web-solutions.com – PowerPoint PPT presentation

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Title: Search Engine Optimization in Marketing


1
SEO
  • Search Engine Optimization in Marketing.

2
  • There are many companies who are using a search
    engine optimization services. So, what is the
    meaning of a SEO (Search Engine Optimization) and
    what are the examples using this service? What is
    SEO marketing?
  • SEO also called (Search Engine Optimization).
    Its about trying to rank higher in search
    engines. To rank higher you make changes to your
    website that makes it easier for search engine to
    understand your content. It also means getting
    links from other websites.

3
  • All major search engines have primary search
    result such as, yahoo, Google and Bing, where
    other content or webpages are shown on what the
    search engine consider are relevant to users. It
    is also a process of getting traffic from the
    free or natural results on search engines.
  • You have a website and you have no time to
    execute on strategies you know or you are
    familiar with. This is what SEO services for you.

4
The two kinds of Search Engine are On-site
Optimization and the off-site Optimization.
5
  • On-site optimization includes Meta data
    optimization, SEO copy writing, schema tags
    optimization, strategic internal writing,
    outbound links control, or all the basic site
    speed optimization.

6
  • Off-site optimization is link building using
    strategies like local search optimization, link
    reclamation, creative link building, paid
    directory listing, content marketing, guest
    posting, broken link building or all the way to
    co-citation.

7
The SEO specialist
  • optimized for search engines by reviewing and
    implementing the changes in websites. It is the
    job of the SEO specialist to make your website
    show up at the top of the search engine results.

8
What are the skills of a SEO?
9
Analytical Mindset
  • Being analytical means recognizing patterns and
    collecting data. It doesnt always mean
    exhaustive research.

10
Knowledge in internet
  • Know operate everything from HTTP status codes to
    IP addresses to the ways in which a server can
    communicate with a web browser.

11
Proficient in Written Communication
  • The ability to write well and effective transmit
    a message to a curious audience has been,
    possibly, the greatest catalyst in the personal
    growth of being a SEO.

12
Search Engine Optimization Marketing
  • is a methodology of strategies, techniques and
    tactics use to increase the amount of visitors to
    a website by obtaining a high-ranking placement
    in the search result page of a search engine
    (SERP) like Google, Bing and yahoo or other
    search engines.

13
  • An important aspect of SEO is making your website
    easy for both users and search engine robot to
    understand. Although search engines have become
    increasingly sophisticated, they still cant see
    and understand the web page like human can. SEO
    helps the engine on how it may be useful and it
    also helps to figure out what page is all about.

14
  • Infinity Web Solution has a list of services that
    we offer and can as well adjust and discover more
    of what we can do to as demanded and needed by
    your business.
  • VISIT US!
  • infinity-web-solutions.com
  • learn more about the website.
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