SOCIAL MEDIA MARKETING COURSES

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Email Marketing Ideas For Driving Action
Engaging leads
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Email marketing is the single best tool you have
at your disposal for marketing your brand and
driving conversions. In fact, it's been found to
have an enormous 300 ROI advantage over social
media marketing.
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Welcome Email
A welcome email is also a great opportunity to
give users a proper introduction to your
business, and present them with a clear call to
action to try to drive some instant activity.
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News Email
Sending out relevant news about your niche is a
fantastic way to keep in touch with your
subscribers, provide them with value, and drive
engagement.
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Sharing Valuable Content
Just about every business has something to gain
to by producing valuable content about their
niche, but it can be particularly effective for
B2B and SaaS businesses. Whatever it is you''re
writing about, your content needs to strike a
balance between promoting your own offering, and
providing readers with meaningful value.
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Important Date Email
Key dates for your business are a great excuse
for celebrating with your audience. You can
celebrate your organisation''s birthday, the day
you first broke even, or any other important date.
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New Release Emails
Whenever you''ve got a new release hitting your
store you should make sure your subscribers are
aware. After all, they''re more likely than
anyone be keen to check out your latest offering.
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Personalised Emails
Segmenting your email list is a fantastic way to
ensure that you''re sending messages that
resonate with the recipients. This can
include Age Gender Previous Purchases Industry
(if you''re a B2B or SaaS)
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National Institute Of Digital Marketing
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