Here’s How You Can Boost Social Media Engagement Creatively

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Heres How You Can Boost Social Media Engagement
Creatively
Social media marketing is much more than just
using cool emojis and popular hashtags. To boost
social media engagement, you need a strategy that
works. There are millions and billions of
people using social platforms and the number of
business and start-ups using the same for
promotion, engagement and sales have increased
too.  There are multiple ways brands are
engaging customers. But if you have taken
a social media marketing training course, you
know creativity is the most desired trait in a
social media marketer. 
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Heres How You Can Boost Social Media Engagement
Creatively
Brands need to engage customers for a long period
of time. This kind of sustained engagement is
possible only through creativity. Here are few of
the popular ways you can achieve the engagement
goal in Facebook, Instagram and Twitter.  Social
media content  Content can make or break a brand
in the social media platform. Before you start
creating content, know your audience. Based on
their interests, likes, behaviour and mind-set,
create a content strategy around it. Copywriting
skill is important here to ace social media
content. Different copywriting types like quirky
word-play, humorous, fact-based, personalized,
informative content can be used with creative
designs to appeal to the senses, depending on the
brand and business identity.
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Heres How You Can Boost Social Media Engagement
Creatively
Contests, Polls, Surveys, Quiz, Giveaways When
you create a content calendar, makes sure to
include a lot many interesting ways to engage the
audience. Create contests and promote them to
maximize participation. Include prizes and
giveaways to the winners which will increase
brand awareness as well as improve trust and
authority. In-between the weeks, you can put up
interesting polls, surveys and even quiz to give
something new to the audience. This will keep
the audience interested in your page which is
buzzing with activities.
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Heres How You Can Boost Social Media Engagement
Creatively
Influencer marketing Take the help
of influencers to market your brand, products and
services. This will open up new sales
opportunities as your brand will look more real
and people will be willing to engage with you
positively. Of course, you need to approach the
right social media influencers and make a plan on
how to use it strategically.
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Heres How You Can Boost Social Media Engagement
Creatively
Be responsive Social media platforms are a very
fragile place. A review of your brand has a
lasting impact and effect on the brand image
among the common people. Therefore, be responsive
to all the comments, reviews or any possible
customer interaction points on Facebook,
Instagram and Twitter. Be original and make it
real for people. Your response will certainly
make each individual feel special. You can even
use comments to creatively respond to customers
or even those who are competitors. Healthy banter
on social media is a regular feature too.
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Heres How You Can Boost Social Media Engagement
Creatively
User-generated content Remember to use
user-generated content as much as possible in
social media platforms. People prefer to see what
their fellow beings feel about your brand. For
example, if you are running a social media
campaign for a hotel, make sure to ask the guests
to share their photos and vacation experience to
be shared on social platforms tagging the
brand. In the same way, customer testimonials
can be sought from them instead of waiting for
them to post on social media accounts. This too
will support your social media immensely. .
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Heres How You Can Boost Social Media Engagement
Creatively
Visually appealing Whatever brand you handle on
social media, it is important to build a brand
identity of its own.  The themes and colour you
choose for the cover page, profile photo and post
designs must capture the attention of the
audience. Visual appeal and the whole experience
of visiting your page plays an important role in
keeping the customer engaged for a long time.
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Heres How You Can Boost Social Media Engagement
Creatively
Videos If the audience is interested in anything
today, it is a video. Though it is not always
possible to include videos regularly in your
content calendar, use it creatively and
smartly.  You can use Live video features to
share something new about your brand. There are
now easy and cost-effective tools to record
videos and engage users. With a big budget, you
can always create appealing videos to push the
brand in front of new audience and prospect
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Heres How You Can Boost Social Media Engagement
Creatively
Latest trends Use the latest trends to engage
the user. Social media platforms are very
dynamic. Nothing lasts forever. Interests and
behaviour change over time pretty
quickly.  Opinions matters for a short period
now. Therefore, keep an eye on everything
happening around you and use it for social media
posts, response management and social media
strategy as well. Enrol for social media
marketing course in Mumbai at Basecamp Digital,
one of the leading training institutes in Mumbai.
You can gain practical and theoretical knowledge
under qualified mentors and efficient tutors who
have many years of industry experience. There are
other courses like Search Engine Optimization,
Search Engine Marketing, Email Marketing, Mobile
Marketing and much more. 
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