5 Reasons Why Nobody is Reading Your Blog | What Can You Do

1
5 Reasons Why Nobody is Reading Your Blog What
Can You Do Content marketing is a big part of
Digital Marketing. And blog posts are a reliable
option you have in your content marketing
strategy. However, 60 of businesses using
content marketing do not get good traffic from
it. So if no one is reading your blog, you have
fair company out there. Several companies set
high and unrealistic expectations from blogs,
anticipating every blog to be a viral hit. But
that hardly happens. Blogging needs long-term and
continuous effort to gain a substantial
readership. Even if you have been blogging for
months, theres still no guarantee that you will
get hundreds of visitors. However, thats not a
reason to stop writing. Instead, reassess your
content marketing strategy and what possible
mistakes you may be making.
This article outlines 5 major reasons that dont
allow your blogs to reach your audience. Check
out if you are making one or more of these
mistakes mentioned here.
2
1. Your content lacks quality
People look for quality everywhere, in content
too. No one likes repeated stuff, including you.
Imagine yourself walking past a row of shops
selling shirts. What will be your reaction if all
the shops are selling similar designs? We all
want fresh and something new whenever we search
for anything, isnt it? Then how will things be
different with blogs? The internet is flooded
with tons of similar blog posts on the same
topic. Why will people care to read your blog
post? Unless you give them unique quality, people
will just ignore your blog. Your efforts should
be to add value to your readers with information
and knowledge. Poor quality blog posts can turn
off customers, so give your readers something
worthwhile to read! If you don't have enough time
to post every day, switch to a weekly or biweekly
publishing schedule. It is preferable to produce
one high-quality piece rather than ten
embarrassingly low-quality articles. 2. Your
HEADLINES are not catchy enough Headlines are the
reason why most people read an article or a blog.
You would have done it yourself. You clicked on a
topic only when you felt the headline interesting
on the Google search results page. It does not
make any sense if you spend days writing a blog
post but no one even likes to click on it. So you
have to drive the users or in other words compel
them to click on the headings. Hence boring
headlines can kill a blog post, no matter how
good it is. Headlines are basically ways to guide
your users to read your content and with good
catchy headlines, you keep them hooked till the
last. Therefore create click-worthy headlines for
your blog posts.
3
You can research how to write killer headlines
for your blog post before you actually begin
writing. 3. Not implementing the latest SEO
practices SEO or Search Engine Optimization has
become an integral part of content marketing
strategy. SEO is the ultimate long-term solution
for driving residual traffic into your site and
thereby, making your site achieve high domain
authority. But you must note that SEO takes
months to show results. Its not a shortcut to
get overnight success. Although some black-hat
SEO tactics, you should avoid them
altogether. SEO needs continuous improvements in
your article, from both technical and
nontechnical aspects. Keywords are the most
important part of SEO. Hence always start your
writing by doing keyword research. Unless you
know how to choose the right keywords in your
blog post, its of no use to write it. Always
include the focus keywords in the title of the
blog, and within the text. If you can include
them in the subheadings, it highly boost your
sites SEO ranking. All in all, always write
content according to what people are searching
for. 4. Your content focuses on promotion
rather than education People are not interested
in your product or services. Yes, it sounds
strange but true. Rather they are interested in
what values you offer to them. So promoting your
product or services extensively isnt a wise
idea. Why? Because it backfires on the purpose of
writing content. As said earlier, the internet is
flooded with blogs. Adding one more blog into the
pile wont change anything.
4
On the other hand, rigorous promotion on blog
posts can scare your readers away. Most readers
look for insights or entertainment in blogs, not
marketing ads. Its true that blogs are to drive
sales but not by aggressive overstuffing of
selfpromotional ads. 5. You are not promoting
your blog effectively This is crucial for
everyone, but it's especially important for a new
blog. If you don't share your content properly,
it will never have the desired impact, no matter
how appealing it is. Promoting your new blog
posts is an important aspect of your digital
marketing strategy. Your digital marketing team
should spend considerable time promoting the blog
on social media channels. For better results, you
should email it to your newsletter subscribers
and personally share it with influencers. Sharing
it with relevant industry influencers helps you
reach new audiences who actively follow these
followers. Remember that no one will campaign for
your blogs more than you. So make a proper
strategy to promote your content once it is
published. Closing Thoughts... Most businesses
employ a dedicated team to look after their
content strategy and theres a good reason for
that. They understand the strategic importance of
content marketing. Therefore, you should also
focus on generating high-quality, targeted
material that adds value to your customers and
viewers. When you adopt blogging to add value to
your users, your ROI will automatically increase.
You just have to avoid the mistakes mentioned in
this article, continue with your efforts and stay
patient.