3 Common Mobile App Marketing Challenges and Ways to Overcome Them

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3 Common Mobile App Marketing Challenges Ways
to Overcome Them

• If you are a business looking to bring in better
  results with the mobile application but are
  facing roadblocks with your mobile app marketing.
• Taking a leaf from our playbook we identify
  common mobile app marketing challenges and
  provide a few pointers that can help you solve
  your problems. Read on to know them
• Challenge 1 App discovery reaching your
  target audience
• It is a herculean task to stand out in the sea of
  apps and it is going to get tougher as each day
  passes.

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3 Common Mobile App Marketing Challenges Ways
to Overcome Them

• Established brands have its a bit easy with
  their users as they have a concrete list of users
  to promote their application. More often than not
  a simple app-only offer for their product drives
  app downloads.
• But the regular mobile application has it
  tougher. So, we advise three steps to improve app
  discovery
• 1. App Store Optimization
• The App Store Optimization is to Play Store what
  Search engine Optimization is for Google a
  fundamental step for boosting app
  discoverability. Its free so it is tough, but
  this is mandatory.

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3 Common Mobile App Marketing Challenges Ways
to Overcome Them

• 2. PPC for App promotion
• If you can zero in on your target audience
  investing in paid marketing simplest and fastest
  way to reach the target audience and generate app
  downloads. Focus on Google Ads, email campaigns,
  in-app advertising, and social media advertising
• 3. Community influencers
• Accessing the right influencers is an effective
  way to generate brand awareness and target
  different groups of audiences. App reviewers and
  bloggers can be leveraged for building an app
  presence.
• Challenge 2 User retention
• Even when you reach your target downloads it may
  not translate into business as the of users do
  abandon the app, never return and uninstall it
  ultimately. 

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3 Common Mobile App Marketing Challenges Ways
to Overcome Them

• Challenge 3 Analyzing the performance and
  taking feedback
• You got downloads and you got your users, and the
  third step is to generate audience insights to
  know what is working in your apps favor and what
  is not.
• So, gathering the audience insights right from
  downloads is crucial to get a total picture of
  customer journey user interaction to optimize
  the user experience, retain and push towards more
  downloads. 
• If you are a business that is looking to leverage
  a mobile app for your business growth you can
  benefit from our mobile app marketing services 

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