Thinking About Changing Your Packaging Color? Consider the Pros and Cons

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Thinking About Changing Your Packaging Color?
Consider the Pros and Cons
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When should you change the colors of your
Customized Rigid Box?

• Whatever method you used to choose your original
  packaging colors, you put a lot of care into it.
• Maybe you used color psychology to create the
  ideal package for a niche market. Alternatively,
  you could have asked your pals what they thought
  would look nice. Maybe you choose a color scheme
  that has a special meaning for you. Or you did
  not give it much thought and chose color at
  random.
• But, if you are thinking of changing the colors
  of your package, keep in mind that you are not
  making something new. So you are messing with
  something that already exists.

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Ask yourself two questions as you choose your new
colors

• What packaging do your competitors use for
  their products?
• Is the combination you are contemplating being
  used by other businesses?
• This is not a problem if another company that
  utilizes this palette is small, niche, and in a
  completely different industry. If the colors you
  want are part of an iconic national brand, use a
  different palette, so you do not appear to be
  copying or attempting to emulate that brand.
• Choosing a pink, orange, and white color scheme,
  for example, will make your box look like it
  comes from Dunkin Donuts.

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It is costly to rebrand

• Designers are not cheap, it is costly to
  research, and it is not inexpensive to build a
  brand.
• This is not to say you should not change your
  packaging colors, but you should consider the
  financial implications. If your study indicates
  that changing your packaging colors will not
  affect your profits, now is not the time to do
  it. If a large-scale makeover is too costly for
  you to see a worthwhile return, discover a means
  to make a smaller, less expensive improvement
  instead.

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Do not forget to put your skills to the test!

• Changing the color scheme of your custom mailer
  boxes wholesale is not a simple task. It could be
  a red, gray, yellow, green problem, or even a
  combination of these colors. There is no formula
  for determining whether you should change your
  products packaging or how you should change it.
  Determine the likely outcome of a color change
  for your product instead, and then put your ideas
  to the test with mock-ups, surveys, and A/B
  testing. Rather than seeking a universally
  correct answer, focus on finding the best
  solution for your product.