What is Digital Marketing

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Welcome presentation
about digital marketing
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what is digital marketing?
Digital marketing is the process of using digital
technologies and communication tools to
market products or services. Digital Marketing
is an umbrella term for all activities related
to promoting a product or service online. These
activities include - Social Media Marketing
(SMM) - Search Engine Optimization (SEO) - Email
Marketing - Display Advertising - Affiliate
Marketing - Viral Advertising
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SOCIAL MEDIA MARKETING
PLATFORMS Facebook Instagram linked in Youtube
Pinterest
Social media marketing is a form of internet
marketing that uses social media platforms and
websites to promote products, services, or
brands. Typically, the goal of a social media
campaign is to generate brand awareness or to
drive direct sales. Social media campaigns may
target either a broad audience or a more
specific audience based on demographics or
psychographics. Successful social media campaigns
may generate billions of impressions.
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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process
of affecting the visibility of a website or web
page in a search engine's unpaid results-
usually referred to as "natural", "organic", or
"earned" results. The better a site ranks on
search engines, the more visitors it will
receive from search engine users and the more
revenue it will generate. SEO may target
different kinds of search, including image
search, local search, video search, academic
research and news, but most often it refers to
optimizing web pages to rank well in organic
(unpaid) search results on major search engines
such as Google.
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Email marketing
Email marketing is the process of sending a
commercial message to a group of people via
email. The purpose of email marketing is usually
to promote products or services, or encourage
people to take some sort of action. Basically,
it's about having an online conversation with
your customers.
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Display advertising
Display advertising is a form of marketing that
uses visual communication to attract attention.
It is different from other forms of digital
marketing in the sense that it is not search
engine-driven. The goal of display advertising is
to create a lasting impression on consumers and
make them remember the company or product. The
main components of display ads are text,
images, and videos.
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Affiliate marketing
Affiliate marketing is a type of
performance-based marketing in which a business
rewards one or more affiliates for each visitor
or customer brought by the affiliates own
marketing efforts. This type of marketing is
common among retailers and publishers who want
to encourage existing customers to refer their
friends.
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viral marketing
Viral marketing is the process of creating a
marketing message that people want to spread by
word-of-mouth. Viral marketing is based on the
idea that some messages spread more quickly than
others, and can be measured in terms of how many
people are reached and how many people then pass
it on to other people. The message can be a
video, an image, a text post or any other type
of content. It could also be something as simple
as a phone number - everything depends on what
you are trying to achieve with your campaign.
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