What is Digital Marketing

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What is digital marketing? Digital marketing,
also called online marketing, is the promotion of
brands to connect with potential customers using
the internet and other forms of digital
communication. This includes not only email,
social media, and web-based advertising, but also
text and multimedia messages as a marketing
channel. Essentially, if a marketing campaign
involves digital communication, it's digital
marketing.
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Types of digital marketing Search engine
optimization Content marketing Social media
marketing Pay-per-click marketing Affiliate
marketing Native advertising Marketing
automation Email marketing
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Top Advantages of Digital Marketing 1. Global
reach 2. Local reach 3. Lower cost 4. Easy to
learn 5. Effective targeting 6. Multiple
strategies
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Why Digital Marketing as a Career and Top Digital
Marketing Careers Digital marketers use a
variety of digital marketing channels to connect
with customers and promote sales and activities.
The role of a digital marketer involves
developing multi-channel communication tactics
for the organization aimed at targeting
consumers, both directly and indirectly.