Why content marketing must for your business?

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• Why is content marketing must for your business?
• What do you think is the reason behind
  some companies to become such huge brands?
  Apparently, they have the economies of
  scale, best of human resource, finance at
  disposal and skills to produce the best product
  but then in spite of having all these, if
  consumers wouldn't have known them then for sure,
  these companies wouldn't have become the brands
  or known businesses that they are today. In the
  digital era today, content plays a
  significant role. Content marketing is like
  a commander-in-chief of your kingdom. The
  content marketing is a marketing strategy
  that includes the creation, publication, and
  distribution of content on various platforms
  in order to bring new traffic to the business.
• To help you better understand this concept, the
  following are the advantages that content
  marketing brings to a business.
• Builds trust
• To gain trust of customers is a crucial
  factor for businesses and when the customers
  are scattered all over, content gets this job
  done. When consumers start reading your
  material, they start remembering your
  company. Posting engaging valuable and
  educational content regularly builds a favorable
  impression of your company in the consumers
  mind. They start associating with your company
  name and thereby get to build trust in you.
• Builds Awareness and helps in quick conversions
• Content marketing helps in creating proper
  awareness of your business, provided it is done
  efficiently. Through content, you can demonstrate
  your product, expertise, and USP again and again
  till the time its settles down in the mind of
  consumers. It has been proven that content
  marketing provides six times more conversion
  rates than any other digital marketing methods.
  Amongst all, video content is the most effective
  one. Through content, you can educate your
  customers and connect with them easily.

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• Great for organic search
• Do you know how Google works? It throws up the
  most relevant link on top as per the keyword the
  browser types in the search bar. Now here also
  the link becomes relevant on the basis on
  content. So, if you want your business to be
  visible when consumers search, it is essential to
  invest in optimized content.
• Generates New Leads
• Lead generation is important for business as a
  consistent flow of traffic boosts the sales and
  grow their brand. Content marketing costs
  less than other marketing tactics and
  generates about 3 times as many leads.
  Content marketing is an affordable strategy
  for small business who wants to maximise
  their return on investment. New leads are
  needed in order to sell and content market
  strategy is the way to reach them.
• Great content builds great relationships
• Indeed content marketing helps in creating
  trust, establishing a brand reputation, and
  generating new leads but what about those
  customers who are already engaged with the
  business. Content helps in keeping them
  also intact. It strengthens the association.
  Remember, repeat customers are bread and butter
  of small businesses. Half of the revenue for a
  business comes from them only.
• Sets yourself apart from your competitors
• It is an effective way for small
  businesses to set themselves apart from
  their competitors in the industry by showing
  what makes them different from others. The
  topics on which you post the content and the
  value of the content differentiate your business
  from others. You can set yourself apart
  by posting the content in different languages
  and in various creative ways.
• Content is essential during each step of the
  marketing funnel
• There are three significant areas of marketing
  funnel which needs to be considered while you are
  developing digital marketing campaigns.

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Top of Funnel (TOFU) At this stage, customers
start to become aware of their problems and look
out for solutions available. Content helps them
to find appropriate solutions. Middle of Funnel
(MOFU) At this stage, content helps them to
narrow the options available for the final
purchase. Bottom of Funnel (BOFU) Content at this
stage finally encourages the buyer to make an
informed purchasing decision. Thus, its time
to post relevant optimized and connecting
content. Content marketing integrates all the
other areas of digital marketing strategy. To
actually see the effect of it, get on with it. It
will increase the visibility and reputation of
your business 1000 times more!