5 Top B2B Content Marketing Trends Businesses Should Focus On

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5 Top B2B
Trends Businesses Should Focus On
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B2B Content Marketing Trends
Content marketing remains a top priority with B2B
marketers, with 82 of B2B marketers using
content marketing. To capitalize the emerging
opportunities and address the challenges in B2B
content marketing, marketers need to know its
latest trends.
Herere some key B2B content marketing trends to
help you device a super content marketing plan.
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Know Your Customers
B2B content marketing trends will push to gain an
enriched understanding of its end users, their
needs and desires, and provide personalized
content marketing across devices, channels,
localities, and branding.
Gaining a deeper understanding of the end users
context can help content marketers distribute
their promotional copy, offers, reviews etc. more
effectively through location-specific advert
display and newsfeedprompting customer action.
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Leverage Paid Marketing For Effective Engagement
B2B content marketing trends will incorporate
paid marketing promotion in their content
marketing strategyleveraging an integrated
content marketing strategy for maximum engagement
with users.

• Facebook has already partially nipped organic
  promotional posts in its newsfeed, while Twitter,
  LinkedIn have initiated sponsored ads
  interweaving it with organic posts.
• Businesses will need to direct money, efforts,
  and professional expertise to the right content
  and platform to engage their targeted business
  consumers.

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Optimize Content Marketing For Mobile Devices
B2B content marketing strategy will increasingly
work to provide a consistent and sophisticated
digital experience across mobile devices.
B2B content marketing trends will include
responsive websites, personalized content and
offers, offline activities, and moredelivering a
complete digital experience to engage business
users.

• Mobile devices surpassed desktop usage in 2014,
  with users spending around 3.3 hours on the
  former every day.
• Recent Google updates have clearly emphasized the
  importance of mobile-optimized sites by pulling
  up their ranking in search resultsthanks to
  providing a wonderful user experience

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Assess Your Content Marketing Effort
Less than 80 of B2B marketers are happy with
their content marketing strategy assessment
efforts.

• B2B content marketing is dynamic and employs a
  plethora of marketing tactics and channels. This
  makes it complex for businesses to track and
  evaluate their content marketing ROI.
• B2B content marketing trends will focus on
• Innovation in marketing data analytics tool,
  techniques, and expertise
• Marketing automation tools to push real-time
  marketing
• Marketing professionals well-versed with
  marketing metrics and tracking ROI

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Get The Professionals
B2B content marketing plan will look for
effective dissemination of their valuable content
through social media, native advertising,
responsive technology, interactive marketing apps
etc.
Around 62 of companies outsource their content
marketing. Businesses will increasingly opt for
specialized marketing professionals experienced
in optimizing content marketing through marketing
tools, technologies, and platforms.
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