What are Customer Experience Management - CXM - Platforms

1
What are Customer Experience Management - CXM -
Platforms

• Customer Experience Management(CXM) is about
  knowing your customers well and making sure that
  they are happy and satisfied at every point of
  interaction

2
Customer Experience Management(CXM)

• Customer Experience Management(CXM) comprises a
  collection of activities that a business
  undertakes to provide a personalized, smooth
  customer experience to customers. The Customer
  Experience Management system (CXM or CEM) is a
  technology that empowers businesses to manage
  their organizations interactions with their
  present potential customers.

3
What Does CXM Mean to Your Business?

• The implication for CXM leaders is that key
  stakeholders may and probably do have widely
  varying perceptions about CX and CXM. Some may
  think of CXM in a holistic way, but others may
  believe that CX is just another term for customer
  service, process improvement, or customer surveys.

4
Best Customer Experience Management Platforms for
2021

• There are many platforms few of them we have
  covered in our last slide about CXM platforms but
  yes here are few best Customer Experience
  Management Platforms for 2021.
• SAS Customer Intelligence 360
• Oracle CX

5
SAS Customer Intelligence 360 -

• SAS Customer Intelligence 360 is a one-stop shop
  for building and personalizing customer
  experiences to boost businesses. It has features
  such as tests and experiments, guided analytics,
  customer journey optimization, personalizations,
  and recommendations.

6
Oracle CX -

• As per the developers of Oracle Customer
  Experience, Customer signals are everywhere.
  The tool helps businesses in monitoring,
  tracking, and interacting with customers at every
  point of their customer journey and deliver a
  great customer experience to them.
• For more such updates, check Out recent Martech
  Cube Slides.