Why Amazon SEO is important for your Amazon Business listing? - PowerPoint PPT Presentation

About This Presentation
Title:

Why Amazon SEO is important for your Amazon Business listing?

Description:

Amazon search engine optimization (Amazon SEO) is the process of optimizing your Amazon product listings to rank more highly in Amazon searches for related keywords. When you optimize your product listing, you make it easier for Amazon to find your listing and show it to shoppers who are looking for something like your product. – PowerPoint PPT presentation

Number of Views:33
Slides: 10
Provided by: arokiaitllcusa
Category: Other

less

Transcript and Presenter's Notes

Title: Why Amazon SEO is important for your Amazon Business listing?


1
Why Amazon SEO is important for your Amazon
Business listing? .
2
What is Amazon SEO? Amazon search engine
optimization (Amazon SEO) is the process of
optimizing your Amazon product listings to rank
more highly in Amazon searches for related
keywords. When you optimize your product listing,
you make it easier for Amazon to find your
listing and show it to shoppers who are looking
for something like your product.
3
  • The Big Piece of Amazon SEO Keyword
    Optimization
  •  
  • It is because If your product listing doesnt
    have every keyword in the search query, it
    probably wont appear in the search result.
  • When you are indexed for highly relevant
    keywords, it will positively impact the amount of
    traffic and market share you will get on Amazon.
  • You are either indexed for a keyword, or you are
    not indexed for a keyword. If you are indexed,
    then your product is in the results however, if
    you are not indexed, then your product is not in
    the search results.
  • Keywords should be Targeted and buyer-oriented.
    This means not just focusing on what words you
    would use to describe your product, but what
    words your ideal customer would use to describe
    your product.

4
(No Transcript)
5
  • So what are the best strategies for increasing
    your Amazon sales?
  • Set your prices for Page One on Amazon. Keep your
    prices stable, with exceptions for building a
    sustainable presence on Amazon.
  • Re pricing is the most common strategy employed
    by Amazon retailers to match up to the
    competition. Either manually or through the use
    of automated re pricing tools like Repricer
    Express, you can adjust the price of
  • your product to match the lowest amount at that
    time.
  • Value-Based Pricing- your products price is an
    absolute parameter and should be determined
    solely by what your customers might want to pay.
  • Getting to the Buy Box- When it comes to the Buy
    Box, price is not the only consideration. Indeed,
    you want to aim for the lowest existing fare at
    that point in time, but other factors also come
    into the picture.
  • Reduce your shipping time, the number of returns
    and replacements, your cancellation rates by
    providing accurate descriptions.

6
(No Transcript)
7
  • The Amazon A9 algorithm
  • Amazon now wears the crown by reigned supreme for
    finding the precise products that shoppers were
    searching for. While A9 shares some similarities
    with the search engine algorithms of more
    traditional portals like Google, the Amazon A9
    algorithm is unique in a number of respects.
  • Amazon is a search engine only for products,
    thereby excluding informational and navigational
    searches.
  • Amazon A9 algorithm ranks products based on
  • Sales performance history,
  • Text match relevancy,
  • Price,
  • Availability
  • Content,
  • Advertising
  • Customer feedback
  • Product reviews
  • Employment of Fulfilled by Amazon
  • Promotions

8
Contact Us Address -180 State Street State
Texas Country -usa Pin Code - 76092 Contact
No - 1 405 905 2387 Website -
https//arokiaitusa.com/
9
THANK YOU
Write a Comment
User Comments (0)
About PowerShow.com