What is a High Bounce Rate? Is it Good or Bad?

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Why A high Bounce Rate is not always a bad thing
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Does your bounce rate seem high? If it does,
theres no need to worry yet! It is common for
digital marketers to face this problem, which is
usually caused by their website not performing as
it should. You can tell when your site has a high
bounce rate that people arent finding what
theyre looking for. Take this as an opportunity
to do better. The following tips and steps will
help you get your bounce rates back to manageable
levels if your bounce rates are higher than youd
like.
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What is a High Bounce Rate

• Visitors who bounce off a webpage without taking
  any action, like clicking a link or filling out a
  form, or making a purchase are called bouncers.
• There are three main reasons to consider bounce
  rate
• It is obvious that someone who bounces off of
  your site didnt convert. You can also increase
  your conversion rate when you stop visitors from
  bouncing.
• Google may consider bounce rate when ranking
  websites. Bounce Rate is closely related to
  rankings on the first page of Google, according
  to one industry study.
• If your site has a high bounce rate, you may be
  experiencing content, user experience, page
  layout, or issues with content.

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High Vs Low Bounce Rate
It is critical to understand the distinction
between a high bounce rate and a low bounce rate
before you can determine what a good bounce rate
for your site is. Bounce rates indicate visitors
are exiting your site quickly, after viewing a
single page on your site. The number of visitors
who bounce off a page is low if they spend time
on it and click on available links. High bounce
rates are not always a bad thing as far as good
versus bad goes. Depending on the criterion used,
the definition of a good bounce rate or a bad
bounce rate can vary. For example, according to
Google If the success of your site depends on
users viewing more than one page, then, yes, a
high bounce rate is bad. On the other hand, if
you have a single-page site like a blog, or offer
other types of content for which single-page
sessions are expected, then a high bounce rate is
perfectly normal.
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Bounce rate vs exit rate
Its important to understand that bounce rate and
exit rate are not the same things, but they both
measure engagement on a website. In website
bounce rates, users enter a website and leave
after viewing no other pages. An exit rate
measures how many users exit from a particular
page of a website. Basically, the exit rate
tells you how many people left your website after
only visiting one page, but it does not tell you
whether or not the person visited the entire
website. The result is that all bounces (and
one-page visits) are exits, but not all exits are
bounces. The bounce rate of a homepage is 50
if, for example, 100 people access it and 50
leave without visiting any other pages. However,
only 100 of those 400 pageviews leave the site
from the homepage over that same time period.
That would mean a 25 exit rate.
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Bounce Rate Google Analytics
Why is it Important to Track Bounce Rate on
Google Analytics?

• In order to make marketing and optimization
  decisions based on whether or not visitors
  interact with the page, tracking bounces helps
  you learn how visitors use your site by tracking
  their behavior.
• Landing pages, for instance, can benefit greatly
  from tracking bounces. If your landing page
  drives people away without having them interact
  with your site or move to the rest of it,
  consider
• Your landing page should be optimized so your
  visitors know exactly what they should do next
• Diversifying your efforts by investing in a
  different (or new) campaign

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What Is A Healthy Bounce Rate?
An appropriate term would be the bounce rate for
each website based on its specific objectives,
rather than the number of bounces. A 20 to 50
goal is not without merit, but it may be an
oversimplified interpretation of behavior. For
information-specific sites, such as online
dictionaries, a high bounce rate is indicative
that the visitor was satisfied and is likely to
return, whereas a high bounce rate is some
indication of the visitors intent to stay and
browse. There are some websites, as a matter of
fact, that has a one-page design. In such cases,
a bad bounce rate cannot be assessed since the
design itself ensures it remains at 100. The
time spent on a page provides a more pertinent
insight in these situations, as well as on
landing pages with lots of information. If a
visitor leaves the site within only a few
seconds, then this is a bad sign, but if they
spend multiple minutes on the page, then the
bounce rate might not be the best measure of the
sites performance.
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How is Bounce Rate Calculated?
How To Check The Bounce Rate Of Your Website
The next step is to identify where you can find
information about the bounce rate of your website
once you have defined what your desired rate is.
Google Analytics is a great tool for finding and
understanding data that helps businesses better
understand how well their websites are
performing. If you have a grasp of the terms
and purpose of the data, using Google Analytics
should not be too difficult for anyone who is not
very familiar with it. Open Google Analytics for
your website. Afterward, youll find a variety of
other metrics of interest under the Audience
Overview tab. Choosing which bounce rate to read
depends entirely on whether you wish to see the
bounce rate for the entire website or for each
individual page, which is also displayed.
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What bounce Rate is Considered as a Good Bounce
Rate for a New Website?
According to convention, a bounce rate of 26 to
40 percent is excellent. Between 41 and 55
percent is a reasonable bounce rate. Despite
being higher than average, 56 to 70 percent is
not necessarily alarming, depending on the
website. In general, anything over 70 percent is
disappointing outside of blogs, news, and events.
Do Mobile Websites Usually have a Higher Bounce
Rate?
What are some ways to improve mobile bounce
rates? Optimized means you provide a responsive
template. That is what companies need to do more
of. Your mobile loading speed and how
user-friendly your mobile version really is
should be the first things you look at when
reducing mobile bounce rates. Make sure that
you make it easy for visitors to get to popular
information by looking at user journeys and
popular entry pages on mobile.
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Summing it up
The average bounce rate on your site is likely
already known to you. Are you concerned? Is that
still the case when all other metrics are taken
into account? You now have a playbook to follow
if, after assessing your side, your bounce rate
remains high. In order to ensure that your online
marketing campaigns are successful, you should
assess the content of your website, perform
technical checks, and use technologies like
inbound marketing, heatmaps, and A/B testing from
platforms like Crazy Egg. In the end, it is all
about providing the best possible experience for
the user. Providing what your audience wants will
make them more likely to visit, browse, and
convert.
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