WHY BOOTSTRAP STARTUPS OR SMALL BUSINESSES NEED BRANDING

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WHY BOOTSTRAP STARTUPS OR SMALL BUSINESSES NEED
BRANDING Startup Way is the professional
approach to start a business with clear vision,
maintaining transparency, satisfaction, and
belief among customers and employees to generate
auto-pilot mode within the business
system. Startup branding is very important either
you are a small business starting from your home
or a funded one. Branding boost you and your team
with self-confidence, change the sales approach
and customer approach as well.   WHEN YOU NEED A
BRAND IDENTITY? WHEN YOU SHOULD START A
BRAND-BUILDING EXERCISE? The way a company brands
itself is everything. The defining factor that
keeps business growing is the brand perception
built within the society and the reputation of
the brand. Branding is for purpose-driven
entrepreneurs who have a clear vision for their
brand and they wish to have consistency in their
communication, offerings, and engagement. DONT
SKIMP ON BRANDING You can start brand building
exercise when you have business clarity with
clear direction, a strategy for growth, and tools
and visuals that you need to be SEEN, HEARD and
desirable to your audience so that they can buy
from you.
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• WHAT ARE THE BASICS FOR BOOTSTRAPPED STARTUP
  BRANDING?
• a mini strategy guide with everything you need to
  know to show up in front of the right audience
  with the right message across all marketing
  mediums
• a visual identity suite of brand graphics and
  logos to get you started
• a mini brand style guide to keep
  everything (colors, typography, style, vibe, look
  and feel) consistent no matter who you have
  working on your visual marketing
• a website for 247 brand representation and a
  common channel for customer connect and sales.

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• BENEFITS OF A GREAT BRANDING
• Stand-out In the flock of competitors and thrift
  shops, distinctive branding makes you stand
  out. Get noticed.
• Scale-up As you grow, the brand elements are
  ready to apply to new products and marketing. 
• Add value Branding add value to your sales
  pitch, add value to your customer approach, and
  more importantly it add value to your team as a
  whole.
• BRANDING IS AN INVESTMENT, NOT A EXPENSE
• WHEN YOU SHOULD HIRE AN INDIVIDUAL DESIGNER OR A
  FREELANCER?
• When you are clear with your theme, color-tone,
  and branding adaptability (while designing
  stationery, packaging materials, digital
  communications, and marketing materials).
• You are jack of all trades with basic designing
  ability.
• You have good command over marketing copy and
  content management and you need help to draw
  your imagination and illustrate your copy
  graphically.
• WHEN YOU SHOULD HIRE A BRANDING AGENCY OR STARTUP
  SUPPORT COMPANY?
• When you have a clear vision, you wish to speedup
  your startup journey professionally and you do
  not have in-house team.
• When your branding thoughts are not limited to
  logo design, marketing design, or a package
  design. Branding is a regular process, enriched
  with thoughts, guidelines for scalability, and
  roadmap for brand growth.
• You wish to have a documented brand guidelines, a
  branding cookbook to strictly maintain your brand
  uniformity across all communication channels.
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• I hope you will find this post informative and
  helps you understand the importance of startup
  branding activities. If you have any question or
  doubt please comment below and I will try to
  reply back to your queries. HAPPY BRANDING!
  KNOW MORE..