The Basics of Branding for Startups at Interics Designs

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FRUGAL BRANDING TM THE BASICS OF BRANDING FOR
STARTUPS
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Interics Designs Pvt. Ltd.
THE SCIENCE OF CREATING DESIGNS THAT WORK
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BETTER TIME FOR STARTUPS!

• There's never been a better time for startups!
  The government is coming up with all kind of
  policies and incentives to promote 'Startup
  India'. There are programs such as Incubator
  Programs Accelerator Programs, benefits such as
  tax exemption, investment funds easier norms,
  etc. to foster entrepreneurship and facilitate
  establishment of startups.
• Many startups feel branding is only for large,
  multinational corporations with large budgets.
  They feel it's an expenditure they can hardly
  afford as resources are limited in the early
  days, and there are so many other more important
  things to spend their money on.
• But branding is just as important for new
  startups as it is for established corporate
  players.

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How Branding helps

• Branding helps startups focus. It helps you look
  at, and discuss your product or service
  objectively. It helps you articulate values,
  define differentiation and build a communication
  platform that attracts customers something
  thats getting increasingly difficult to do in
  the current scenario of unlimited choices and the
  onslaught of communication via diverse media.

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• Branding is a way of communicating your offering
  and value to the world establishing a presence
  and points of difference that will hopefully urge
  consumers to try your product, choosing you over
  others.

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Basics of Branding

• A catchy name
• Finding a good brand name is not easy, and care
  must be taken to ensure its original and unique.
  There are many different ways to select yours.
  Your brand name could convey your brand's
  position or activity or benefit. It could be an
  innovative coinage it could be based on the
  founder's name.
• A smart way to find your ideal brand name would
  be to shortlist a few names and evaluate them
  based on ease of reading pronounciation,
  relevance and originality. Then, a trademark
  search to check it's not already taken. Last but
  not least, a little market research to check what
  your target audience thinks of it do they like
  the sound of it, does it give positive vibes,
  does it convey what you want it to.

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A MEANINGFUL POSITIONING

• Al Reis said You should limit your brand. Thats
  the essence of branding. Your brand has to stand
  for something both simple and narrow in the
  mind.
• Once youve homed in on a name, a positioning
  slogan is the next challenge. Again, market
  research and analysis is essential. Make your
  positioning brief, make it eloquent, and make it
  relevant. And make sure its not owned by anyone
  else.

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LOGO DESIGN

• It's advisable to hire a creative graphic design
  agency to help you with logo design. The agency
  will address issues such as choice of the right
  colours, recognisable shapes, customised fonts,
  colour palette, etc. which all add up to a
  memorable logo.

• Later, test the logo design for relevance,
  uniqueness, legibility in print, package
  online, appropriateness for the TG, local
  culture, etc.

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OPTIMISED WEBSITE

• In the internet age, no company or brand can
  survive without a website. To ensure your
  business is visible online, it's essential that
  your website address ties in with your brand
  name. Infact, if the url is not available, you
  might need to re-think your name.

• Then, you need website design customised for your
  needs and optimised for a good user experience.
  It should be a fine balance of functionality and
  design showcase your brand, products, strengths
  and values. It should provide an experience that
  makes visitors want to stay on your site and
  recommend it to others.

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PROMOTIONAL STRATEGY

• Studies have shown that most people believe their
  business is 'out of touch' if it's not using
  social media and although social networks are
  used for social interaction, they are proving to
  be powerful marketing tools too.
• Startups need a well-rounded, well-planned
  promotional strategy that blends various media in
  an optimal mix, keeping in mind the product, the
  customer profile, and of course, the budget.
• A multidimensional approach is required, with
  messaging and design that conveys real value
  while it captures attention. Digital marketing,
  marketing collateral, and advertising all
  avenues must be carefully considered and
  appropriate communication created but in a
  cohesive, consistent way so as to build brand
  identity and brand recall.

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CONCLUSION

• To create a brand that endures, value and brand
  strategy must be built on a solid foundation of
  Research and Analysis. At the same time, for SMEs
  only essentials are needed to start this
  exercise. B2B companies need to be aware that
  direct marketings effectiveness needs strong
  foundation of well-planned Branding.

• A thorough study of the market, customer,
  competition, etc. and even your own offering will
  help arrive at a value proposition that is
  relevant and different. Based on this, you can
  craft your brand strategy and brand identity.
  Brand identity is the sum of all tangible (logo,
  typography, product features, pricing, name,
  color, slogan, packaging, etc.) and intangible
  (company culture, attitude, tone, communication
  style, etc.) elements of your brand.

• Interics Designs is a full-service Brand
  Communication Agency in India - a strategy
  consultancy, graphic design house and
  communication agency that helps startups and SMEs
  translate their business objectives into a brand
  strategy, which is distinctive, compelling,
  relevant and measurable.

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• Interics Frugal Branding TM is a special package
  for startups and SMEs that optimizes
  cost-effectiveness, deliverables and timelines to
  get you started. Its tailored for tight budgets
  and gives new companies a chance to work with
  experienced branding strategists and designers
  who understand the challenges new businesses face.

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• Using our skills and experience in Research,
  Strategy and Design, Frugal Branding TM covers
  all the elements that startups need in their
  launch or developmental stage brand naming,
  corporate/brand identity, brand applications, and
  basic guidelines to maintain consistency and
  relevance across touch points - today and into
  the future.

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Thanks!

• Don't Forget To Call
• 020 4106 2614 / 91 7387744422
• www.intericsdesigns.com