5 Crucial SEO Ranking Factors

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5 Crucial SEO Ranking Factors
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• There are numerous SEO ranking factors that help
  search engines determine the ranking of websites.
  If you want your website to claim the top spot on
  SERPs, you need to optimize it by keeping the top
  most critical ranking factors in mind. If you
  want your SEO efforts to be successful, you need
  to stay up to date on the best search engine
  optimization practices and factors that can
  affect your ranking. So,
• lets take a look at some factors that will
  affect your websites SEO ranking!

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6 Vital SEO Ranking Factors
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• Site Security
• Site security is inarguably one of the most
  critical Google ranking factors. Security denotes
  the use of HTTPS encryption. Websites that have
  this encryption have SSL certificates that form a
  safe connection between the site and its
  visitors. This secure connection protects any
  information exchange between the site and the
  user. HTTPS encryption shows search engines that
  a website is secure. Since search engines drive
  users to trustworthy and credible sites, you need
  to secure an SSL certificate to boost your
  websites trustworthiness.

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2. High-Quality Content High-quality content
will also boost your websites credibility and
ranking. Search engines want to provide users
access to the most relevant, credible, and
informative content. So, if you produce
well-researched, well-crafted, fresh content, you
will have better chances of improving your
ranking. Moreover, make sure to focus on on-page
SEO to optimize your content for search engines.
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3. Backlink Profile High-quality backlinks from
credible websites are one of the most crucial SEO
ranking factors as they tell search engines that
your website is authoritative. This off-page SEO
factor will help you rank higher on SERPs. To
ensure that you have high-quality backlinks, look
into guest posting on credible sites, broaden
your network, and use other link-building
strategies.
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4. Keyword Research Have a strategic approach
for content creation. Perform keyword research to
target niche-related topics and boost your
ranking. Target long-tail keywords, such as long
phrases and questions, along with shorter generic
keywords. Understand your users search intent to
match your content with it and attain a higher
ranking in SERPs. Always target keywords that are
within your websites competitive range for
better results.
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5. Mobile-Friendliness Mobile-friendly websites
have a responsive design which translates into a
good user experience. The content in these
websites adjusts to the size of the users screen
so that it looks good and is readable on all
devices. Since 52.2 of internet traffic
originates from mobile devices,
mobile-friendliness is an essential factor for
search engines and users alike. So, you need to
ensure that your website is responsive to enhance
its mobile friendliness.
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6. Site Crawlability Moreover, your websites
crawlability is another important SEO ranking
factor since search engines need to find and read
a website to rank it. Crawlability allows them to
scan your website and review its content to
determine what each page is about and how it
should be ranked. If you want to boost your
websites crawlability, submit a sitemap to the
top search engines. Also, keep a check on the
number of pages Google has crawled on your site
and use robots.txt properly to ensure search
engines know which pages to access.
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• Apart from the SEO ranking factors mentioned
  above, you also need to focus on
• Improving your page speed
• Ensuring user engagement
• Creating a structured site
• Optimizing your Google My Business listing
• Lastly, your domain age will also impact your
  websites ranking. If your website is relatively
  new, it will take you some time to boost its
  search engine ranking. If you need any help with
  your SEO efforts, reach out to Marketing Tiki
  today!

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THANK YOU
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