SEO VS Digital Marketing | ⏫ You need to know Difference between SEO and Digital Marketing - Navines - PowerPoint PPT Presentation

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SEO VS Digital Marketing | ⏫ You need to know Difference between SEO and Digital Marketing - Navines

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Title: SEO VS Digital Marketing | ⏫ You need to know Difference between SEO and Digital Marketing - Navines


1
SEO VS Digital Marketing
  • Navines
  • Vinkler Alter St 8,
  • Petah Tikva, IL

2
Difference Between SEO and Digital Marketing
3
search engine optimization (SEO) and Digital
Marketing
  • Many consider program search engine optimization
    (SEO) and Digital Marketing to be similar.
    However, they need two separate definitions and
    are entirely separate. There are some ways during
    which SEO and digital marketing function
    similarly and today they add tandem.
  • An SEO company is hired to optimize an internet
    site in order that its position in program
    results is improved. they're going to use a good
    sort of strategies and SEO best practices to
    realize higher rankings within the SERPs. SEO is
    really a subset of digital marketing and there
    are many that would define an SEO specialist
    together who integrates digital marketing and SEO
    best practices to realize their goals.

4
What is SEO- Search Engine Optimization?
  • SEO stands for search engine optimization. In
    normal terms, it means the process of improving
    your site result organic way on search engine
    result page to increase its visibility for
    relevant searches on search result engine page.
    Top result make chance to increase your query ctr
    click though rate, the more likely you are to
    garner attention and attract prospective and
    existing customers to your business.
  • SEARCH ENGINE OPTIMIZATION (SEO)
  • If you dont want to pay to show up in the search
    engine result pages SERPs, you can also use
    search engine optimization (SEO) to try and rank
    pages or blog posts on your site organically hire
    seo agency/company. You dont have to pay
    directly for every click in seo organic result,
    but getting a page to rank usually need patience
    (for a more in-depth comparison of paid search
    and SEO, check out this article).

5
Why is SEO important for marketing?
6
SEO Importance
  • SEO is a part of digital marketing because people
    conduct trillions of searches query every year,
    usually with commercial intent to find
    information about products and service which is
    match with need. Search is generally the main
    wellspring of advanced traffic for brands and
    supplements other advertising channels.
  • Top rank visibility and ranking higher in search
    engine results page than your competition can
    have a material impact on our bottom line.

7
What is Digital Marketing?
  • Digital marketing is the act of selling products,
    generate leads and services through channels such
    as social media, SEO, email, and mobile apps and
    many more platforms and mediums. Basically,
    digital marketing is any form of marketing that
    involves electronic devices, its totally
    different from traditional marketing.
  • It can be done online and offline medium, and in
    fact, both kinds are important for a well-rounded
    digital marketing strategy and plan.

8
Digital Marketing Channels
9
DIGITAL MARKETING STRATEGIES
10
PAY-PER-CLICK ADVERTISING
  • Pay-per-click (PPC) publicizing is really a wide
    term that covers any kind of advanced advertising
    where you pay for each client who taps on a
    promotion. For example, Google AdWords paid
    campaign may be a sort of PPC ad called paid
    search advertising (which well re-evaluate
    during a second).

PAID SEARCH ADVERTISING
Google, Bing and Yahoo major search engines are
all allow you to run text ads on their Search
Engine Results Pages (SERPs). Paid search
advertising is one of the best ways to target
potential customers for instant result who are
actively searching for a product or service like
yours.
11
Marketing Techniques
12
Marketing Aspects
  • NATIVE ADVERTISING
  • EMAIL MARKETING
  • At any point will absolute bottom of a piece of
    composing and see a stock of proposed articles?
    Thats native advertising. Most native
    publicizing falls under content showcasing on the
    grounds that it utilizes substance to attract
    clicks ("you'll never accept what occurs
    straightaway!
  • Email marketing is that the oldest practice of
    online marketing and its still going strong.
    Most digital marketers use email marketing to
    advertise special deals offers, highlight content
    (often as a part of content marketing) or promote
    an occasion.

13
Marketing Aspects
  • AFFILIATE MARKETING
  • CONTENT MARKETING
  • Affiliate marketing is actually paying somebody
    else (a person or a business) to market your
    products and services on their website its all
    about sell products indirectly.
  • Content promoting covers any computerized
    showcasing exertion that utilizations content
    resources (blog entries, infographics, eBooks,
    recordings, and so forth) to make brand
    mindfulness or drive snaps, leads or deals.

14
Conclusion
  • SEO and Digital Marketing are not synonymous.
    Although similar, they are not the same. SEO
    specialists focus on optimizing a site in order
    to get the highest rankings in search engine
    results (SERP) and thereby increase free organic
    traffic. Digital marketing company focus on
    enhancing overall online presentation and
    visibility for consumers using their corporate
    budgets, using various digital tools including
    paid advertising to achieve their marketing
    goals. So now you know the difference between SEO
    and Digital Marketing.

15
Thankswww.navines.com
India
USA
Israel
Germany
MARUTI PLAZA. GUJARAT 382350.INDIA
BERGER STRASSE 9. DÜSSELDORF. GERMANY
VINKLER ALTER 8. PETAH TIKVA. ISRAEL
2618 OAK ST. SANTA ANA, CALIFORNIA. USA
hello_at_navines.com
16
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