The Flavors Into Over The Counter OTC Pharmaceuticals Market To Witness An Exponential Satiation In The Next 10 Years (1)

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Flavors Into Over The Counter Otc Pharmaceuticals
Market
Report Id PMRREP30665 Category Life Science
Healthcare
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The Flavors Into Over The Counter OTC
Pharmaceuticals Market To Witness An Exponential
Satiation In The Next 10 Years

• Preference for fruit flavors in medicines is an
  ongoing trend in the flavors into
  over-the-counter (OTC) pharmaceuticals market.
  The consumption of fruit flavor formulations by
  leading manufacturers is relatively high as
  compared to other flavors.
• Strong consumer preference for fruit flavors has
  prompted manufacturers of OTC pharmaceuticals to
  develop unique formulations using them.
• Fruit flavors such as pineapple, strawberry,
  cherry and orange are mostly preferred flavors
  for pharmaceuticals. The adoption of flavored
  pharmaceuticals, especially in medicines for
  kids, is increasing because of the taste masking
  effect of these medicines.
• Citrus and lemon flavors, followed by fruit
  flavors, are commonly used by formulators of
  pharmaceuticals.
• Lemon and mint flavors are generally preferred in
  chewable tablets or gums. Vanilla or other
  dairy-based flavors are the least preferred
  flavors, used in medicines.
• PMR has also found that the adoption of flavored
  medicines, among geriatric patients is lesser as
  compared to those for pediatric patients.

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Outsourcing and Industrial Consolidation Key
Winning Imperatives
The report states that the companies
manufacturing OTC pharmaceuticals typically focus
on volume, and hence have been shown to be
involved in several industrial collaborations.
Key players in the flavors into over-the-counter
(OTC) pharmaceuticals market are focusing on
entering into strategic collaborations and
acquisitions of companies operating in related
industry to strengthen their position and extend
their global reach. For Example, in 2018,
Sensient Technologies Corp. completed the
acquisition of Mazza Innovation Limited, a
botanical extraction business with patented
solvent-free extraction processes, located in
Vancouver, Canada. Similarly, in 2017,
International Flavors Fragrances Inc. acquired
David Michael, a privately held flavor company.
Through this acquisition, International Flavors
Fragrances, Inc. strengthened its flavor market
position in North America.
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