Title: The Flavors Into Over The Counter OTC Pharmaceuticals Market To Witness An Exponential Satiation In The Next 10 Years
1Flavors Into Over The Counter Otc Pharmaceuticals
Market
Report Id PMRREP30665 Category Life Science
Healthcare
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3The Flavors Into Over The Counter OTC
Pharmaceuticals Market To Witness An Exponential
Satiation In The Next 10 Years
- Preference for fruit flavors in medicines is an
ongoing trend in the flavors into
over-the-counter (OTC) pharmaceuticals market.
The consumption of fruit flavor formulations by
leading manufacturers is relatively high as
compared to other flavors. - Strong consumer preference for fruit flavors has
prompted manufacturers of OTC pharmaceuticals to
develop unique formulations using them. - Fruit flavors such as pineapple, strawberry,
cherry and orange are mostly preferred flavors
for pharmaceuticals. The adoption of flavored
pharmaceuticals, especially in medicines for
kids, is increasing because of the taste masking
effect of these medicines. - Citrus and lemon flavors, followed by fruit
flavors, are commonly used by formulators of
pharmaceuticals. - Lemon and mint flavors are generally preferred in
chewable tablets or gums. Vanilla or other
dairy-based flavors are the least preferred
flavors, used in medicines. - PMR has also found that the adoption of flavored
medicines, among geriatric patients is lesser as
compared to those for pediatric patients.
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4Outsourcing and Industrial Consolidation Key
Winning Imperatives
The report states that the companies
manufacturing OTC pharmaceuticals typically focus
on volume, and hence have been shown to be
involved in several industrial collaborations.
Key players in the flavors into over-the-counter
(OTC) pharmaceuticals market are focusing on
entering into strategic collaborations and
acquisitions of companies operating in related
industry to strengthen their position and extend
their global reach. For Example, in 2018,
Sensient Technologies Corp. completed the
acquisition of Mazza Innovation Limited, a
botanical extraction business with patented
solvent-free extraction processes, located in
Vancouver, Canada. Similarly, in 2017,
International Flavors Fragrances Inc. acquired
David Michael, a privately held flavor company.
Through this acquisition, International Flavors
Fragrances, Inc. strengthened its flavor market
position in North America.
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