8 Ways To Measure Your Website UX (User-Experience) Effectiveness

1
8 Ways To Measure Your Website UX
(User-Experience) Effectiveness
Website user experience (UX) is one of the most
crucial elements that help businesses to create a
strong online presence and enhance their
2

• reputation. In todays competitive marketplace if
  you wish to drive the desired amount of traffic
  and conversion on your website then you need to
  create and offer an optimized website user
  experience.
• While there are a lot of tips available that can
  help you to improve your website UX. But the
  question comes down to how to measure the
  effectiveness of your website user experience
  (UX). Today every business looks to hire an
  experienced website design company because before
  delivering the website they measure the
  effectiveness of the website UX for better
  results and performance.
• If you have optimized your website UX and are
  looking to measure its effectiveness then make
  sure you stick till the end of this article as we
  are going to highlight some of the important
  points or we can say KPIs that can allow you to
  measure your website UX and its performance. But
  before we move ahead with further explanation
  let me offer you a brief idea about who we are?
• SFWP Experts is an award-winning WordPress web
  design company experienced in creating highly
  responsive and conversion-centric website
  designs for all types of businesses. Our
  professionals with more than 10 years of
  experience have helped different businesses from
  different industries to create a custom-coded
  website design that drives more conversion and
  ROI.
• Table Of Content
• An overview of Website user experience (UX)
  metrics
• Why is it important to measure website user
  experience (UX)?
• How to measure website user experience (UX) for
  its effectiveness?
• Conclusion
• Frequently Asked Question
• An overview of Website user experience (UX)
  metrics

3
Every business today likes to measure things to
check how good or bad it is. Whether its website
design, marketing strategy, or product/services
every small thing needs to be measured at some
point in time, either to enhance its
effectiveness or to remove the errors and flaws.
The website user experience (UX) is nowhere left
behind. You might be offering a highly needed
product/service that can help your prospects in
many ways. But if you are failing to offer a
website design with enhanced UX, then your site
visitor will never show interest in exploring
your products. This way even after producing an
effective and helpful product you will fail to
make your product reach the maximum
audience. Well earlier most of the websites used
to face problems related to poor website UX
because businesses were not concerned about
offering an enhanced website UX. But with the
increase in the buzz about website UX/UI most of
the websites have already started to optimize
their website design for better UX/UI. One can
find a number of articles on the internet that
can help them to identify various tips that can
help them to improve their website UX. But
today its not only about identifying those tips
and implementing them in your website design. To
enhance your website user experience you need to
measure your website UX effectiveness as well.
Before we start identifying and understanding
those important KPIs and metrics lets first get
a detailed idea about website UX. The term user
experience was coined by Don Norman, the UX or
user experience encompasses every small aspect
of end-user interaction with the website. The
true user experience can go beyond fulfilling an
end users needs. It is more about satisfying
your site visitors, encouraging them to return
back, quick response, better navigation, simple
layout, appealing design, and many more.
4
If a customer landing on your website faces
difficulties in finding the right information or
product then it will directly impact your website
user experience. Not only that but if they are
facing difficulties in performing the final
action like buying the product, filling contact
form, and more then you will be creating a poor
user experience which can result in a higher
abandonment rate. That is the reason why today
every website should not limit itself to finding
the tips and techniques to enhance website user
experience (UX). But they need-aware about of
how to measure website UX effectiveness. In the
coming paragraphs, we will be offering a detailed
idea about how you can measure your website UX
effectiveness. But before that, lets take a look
into why its essential for websites and
businesses to measure their website UX. If you
are looking to know how you can enhance your
mobile webiste UX then make sure to check our
blog on
10 Proven Tips To Improve Mobile Website UX (user
experience) Why is it important to measure websit
e experience (UX)?
user
One primary reason why every website should look
into measuring their website UX is because when
you offer an unoptimized website UX then there
are high chances that users will look for the
same product elsewhere. In the same way, if your
website is failing to offer a satisfying
experience then users will not show interest in
exploring your website which will make it hard
for your business to accomplish the desired
goal. Not only that but today more than 79 of
users can abandon your website and start their
search again if the website is not optimized for
a better user experience. The website UX you
create and offer not only defines your
product/service reputation but also helps site
visitors to get a better
5
understanding of your business functioning and
reputation. Have you ever wondered how your site
visitors feel if they find it difficult to
navigate your website and find the right product
and information? When your site visitors
struggle to find the right product and
information then they will not only abandon your
website but there are high chances that you
might start getting negative reviews about your
website and business. On the other hand, an
enhanced and measured website UX can allow you
to encourage site visitors to explore more about
your website and become your paying
customer. Offering a seamless experience will
not only allow you to drive more traffic but
improve your website conversion as well. Not only
that but there are high chances that your paying
customers can revisit your website in the future
to make their next purchase. There are a lot of
reasons why every website should focus on
measuring its website UX. Below we are going to
highlight some of them 1. Measured UX design
moves the customer to the sales funnel Not to
mention but the traffic you are receiving can be
from multiple sources like search results,
search ads, social media, email, and many more.
How your prospects are able to find your website
tells a lot about where they are in the buyers
journey. Having a measured website UX will
ensure that when a user lands on your website
design they are getting access to clear
navigation, message, design, and content that
helps them to move to the next step in the
website design. Most of the time users landing
directly on the product page get confused about
where they are on your website and how they can
move to other pages. If your website is offering
an optimized and measured UX design can guide
users on where they are in the buyers journey
and how they can move to the next page and
perform the desired action. So even if you are
6
able to optimize your website for better UX you
need to ensure that you measure its
effectiveness for better results. If you wish to
have such a type of website for your business
then its always recommended to hire an
experienced wordpress web design company that
can help you to create a research-based website
design that drives more traffic and conversions
on the website. Read more on https//www.sfwpexpe
rts.com/8-ways-to-measure-your-website-ux-user-exp
erience-effectiveness/ Contact
Details 213-277-9177 la_at_sfwpexperts.com Read
More Blogs 36 Best Award-Winning Website
Designs To Consider in 2021 7 Best WordPress
Drag And Drop Page Builder Plugin You Can Use In
2021