Electronic Shelf Label (ESL) Market in Europe to grow at 9% CAGR from 2020 to 2026

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Europe Electronic Shelf Label (ESL) Market to hit
290 Mn by 2024 Graphical Research
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Europe Electronic Shelf Label Market Analysis is
estimated to exceed USD 290 Million by 2024.
Increasing awareness of retail store owners about
ESL product advantages is anticipated to drive
Europe electronic shelf label market. It helps in
the easy product promotion strategies and high
ROI associated with them. Integration of the
technology aids in labor savings owing to the
replacement of human employees with the automated
electronic devices. Consumer requirements to
avoid false and misleading product pricing and
information in the European countries is
predicted to pose favorable opportunities for the
electronic shelf label market growth in the
coming years.   LCD product segment in the Europe
electronic shelf label market is expected to
witness growth due the high demand of this
product is attributed to ease in usage and
availability for retailers that are the major
consumers in the industry. The LCD displays are
available in a variety of product ranges offered
by several manufacturers on minimum pricing
strategies. Based on technology, RF platform has
dominated the Europe electronic shelf label
market and is expected to maintain the position.
Growth of the platform is attributed to automated
price tagging and upgradation advantages. They
provide easy utilization and allow end products
with additional integrated features. On the
basis of application, supermarkets will gain
traction in the Europe electronic shelf label
market owing to the high presence of these stores
over the European region. Supermarkets gain
several benefits including pricing automation and
improved store efficiency that aids in increasing
the store productivity. Consumers are benefitted
as they get advanced facilities with ESL products
and improved shopper connectivity further aiding
the Europe electronic shelf label market growth.
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Key players operating in the Europe electronic
shelf label market include Pricer, Displaydata,
SES-imagotag, Diebold Nixdorf AG, Altierre
Corporation, LG Innotek, M2Communication, and
Opticon Sensors Europe B.V. Major companies are
focused on adopting low pricing strategies to
compete with the new entrants. Segmentation of
Europe Electronic Shelf Label Market Europe
Electronic Shelf Label (ESL) Market Statistics,
By Product LCD ESL Segmented e-paper ESL Europe
Electronic Shelf Label (ESL) Market Trends, By
Technology Radio frequency (RF) Infrared
(IR) The above information is provided on a
country basis for the following Germany UK France
Italy Spain Russia
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