Digital Marketing - PowerPoint PPT Presentation

About This Presentation
Title:

Digital Marketing

Description:

Digital marketing promotes and sells products and services online by using Google. There are many types of online marketing, such as social media marketing, search marketing, and email marketing. – PowerPoint PPT presentation

Number of Views:18
Updated: 9 March 2021
Slides: 12
Provided by: Teqtop/

less

Transcript and Presenter's Notes

Title: Digital Marketing


1
Digital Marketing and its Types
2
Digital Marketing
Digital marketing is the practice of promoting
products or services with the help of digital
devices and technology.In simple words, digital
marketing is any form of marketing that occurs
online with the help of mobile, laptop,
internet, etc
3
Types of Digital Marketing
Search Engine Optimization (SEO) Pay-per-Click
(PPC) Website Marketing Content Marketing
Social Media Marketing Email Marketing Affiliate
Marketing
4
Search Engine Optimization
SEO consists of carefully structuring and
optimizing your websites pages to achieve the
best position possible on search engine result
pages (SERPs) when internet users perform a
search on an engine like Google thats related
to your business.
5
Pay-per-Click
Pay-per-click refers to paid advertisements and
promoted search engine results. This is a
short-term form of digital marketing, meaning
that once you are no longer paying, the ad no
longer exists.
6
Website Marketing
Website marketing is the process of promoting
your website on the Internet. It is one of the
online marketing channels you can use as part of
your overall digital marketing strategy. The
main goal of a website marketing campaign is to
get more visits to your website.
7
Content Marketing
Content marketing uses storytelling and
information sharing to increase brand
awareness. Ultimately, the goal is to have the
reader take an action towards becoming a
customer, such as requesting more information,
signing up for an email list, or making a
purchase.
8
Social Media Marketing
This includes everything a business does via
social media channels. Just about everyone is
familiar with social media, but marketers must
approach social with an integrated and strategic
approach. Social media marketing goes far
beyond simply creating posts for social
channels and responding to comments.
9
Email Marketing
Email marketing software can offer many
different analytical measures, but two that
marketers are always striving to improve are the
open rate the percentage of recipients who
opened the email and the click through rate
the number of recipients who opened the email
and clicked on a link in the email.
10
Affiliate Marketing
Email marketing software can offer many
different analytical measures, but two that
marketers are always striving to improve are the
open rate the percentage of recipients who
opened the email and the click through rate
the number of recipients who opened the email
and clicked on a link in the email.
11
Contact Us
  • Business Name - TeqTop
  • Address -74 Newgate Pl, Brampton, ON L6S 4W5,
    Canada
  • Phone No. - 1 819 555 5555
  • Business Email- info_at_teqtop.com
  • Website- https//www.teqtop.com/
Write a Comment
User Comments (0)
About PowerShow.com