Salesforce vs Zoho/Hubspot/Microsoft Dynamics 365: A CRM Software Comparison

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Salesforce vs Zoho/Hubspot/ Microsoft Dynamics
365
A CRM Software Comparison
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CRM software can help organizations in
identifying higher-value customers for
preferential treatment.
It can thus help in increasing customer retention
and growing revenue for companies, by 27 to be
exact, and it is well-known that recurring
revenue and returning customers are the largest
sources of income for B2B businesses. A
Forrester Research Survey has gone further to
show how multi-platform, especially mobile CRM
software, is helping businesses increase revenue
growth by increasing the overall performance of
their companies in various departments. Another
growing trend is the shift from on-premise to
cloud-based systems. Cloud-based CRM software
products enable organizations to become more
agile and immune to failures, which is clear from
the fact that from 2008 to 2020, the percentage
of companies using online CRM software has
increased from 12 to 87.
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How to Decide What the Best CRM Software Is
To answer this question, we have first to ask
What does CRM software do? Or rather, what is
CRM software designed to do? A CRM software
application helps companies manage customer
relationships, as the name already says. But
with the nature of customer and client
interactions with a company changing nowadays,
it can be hard to decide exactly at which points
you might need CRM solutions. But, in general,
CRM can be subdivided into three main branches.
So, what are the three public business functions
that CRM software serves? They are sales,
marketing, and customer service. Thus, these
should be the main factors in judging how well a
CRM software application fares. However, one
must also consider how the CRM software
application is helping the business itself, and
how it makes the process of delivering business
outcomes easier.
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We wil be as es ing al the relevant points for
this CRM software comparison.
1) Salesforce
Salesforce CRM software is considered a top
choice of many companies around the world. It
holds 19 of the market and keeps growing every
day. It is both robust and flexible, making it a
trusted CRM management software. Even though it
is mainly targeted towards large corporations
and multinational companies, it has an
out-of-the-box small business CRM software
solution for start-ups and new ventures. It also
has custom CRM software for various industries.
Salesforce provides high customizability within
the platform itself, and it is enhanced even more
by its superior integration ability. The
AppExchange, which is its app marketplace,
contains a large number of apps and APIs that can
be added to the Salesforce system to make up for
any shortcomings in the platform itself.
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2) Zoho CRM
As a CRM, Zoho has quite a rich feature set. Zoho
project management, personalized customer
journeys, optimized process and performance
management, analytics, sales management
capabilities, collaboration and remote working
functionalities, Zoho API integration, Widgets
SDK, etc., are some features worth mentioning. It
provides omnichannel capabilities too. Zoho
introduced Zia as an AI assistant to help users
engage with the platform more efficiently and
better harness the power of Zoho analytics for
better sales. Zoho SalesIQ is a platform that
helps companies engage with customers better and
provide enhanced Zoho customer service. Two other
independent but powerful functions provided are
Zoho Checkout and Zoho Subscriptions.
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3) Hubspot CRM
Hubspot has a feature-rich free CRM offering,
which is how it attracts customers the most.
What it means for Hubspot vs Zoho since both
seem to be taking advantage of the same USP. The
truth is, even though Zoho has a free version
too, all Hubspot reviews suggest that it has a
better roster of free features than Zoho does.
As an enterprise CRM, Hubspot provides different
functions as hubs. These include the Hubspot
Service Hub, Marketing Hub, CMS Hub, and Sales
Hub. Hubspot email templates, email and chat to
the ticket, ticket creation bots, meeting
scheduling, reporting, ticketing, team email,
and live chat are the free Service features.
Hubspot funnels are easy to manage due to the
clean and user-friendly UI. Even in the free
version, Hubspot workflows are easy to define
and implement, and Hubspot customer service is
provided with live chat, which possibly no other
company offers in unpaid editions. However,
unlike its competitors, Hubspot partner
relationship management, lead generation, and
territory management are not present.
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Microsoft Dynamics 365 is not just a CRM software
application. It contains a host of CRM as well
as ERP solutions and tools. Much of the
performance power of Microsoft CRM software is
based on the already established, vital
infrastructure of Microsoft.
3) Microsoft Dynamics CRM
For companies that are already using other
Microsoft products, Microsoft Dynamics software
is the best idea. Integration becomes easy, and
interoperability is not hampered. Moreover,
Microsoft 365 Dynamics is the only possible
option on this list for those who are planning to
migrate gradually from on-premise infrastructure
to cloud-based.
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Which Is the Best CRM Software?

• Going over all the CRM software reviews, it
  should be easy to decide which one takes the top
  spot here. Going by all the factors to be
  considered, the best CRM software of 2020 is
  Salesforce. In fact, Business News Daily has even
  voted it the best CRM software of 2020 for
  Growing Businesses according to their November
  9, 2020 report. When compared with Zoho CRM, it
  is easy to see that the features of Salesforce
  are more powerful, robust, rich, and more
  significant in number. It justifies its higher
  cost over Zoho CRM. When it comes to Hubspot
  CRM, even though there is a free option, it
  hardly has the features to sustain a
  full-fledged business. The paid option is not as
  powerful as Salesforce either. Moving on to
  Microsoft Dynamics 365, while it has several
  useful features, not all of them are for CRM
  purposes. And the ones that are do not include
  every necessary component.

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