How do I increase organic traffic on a blog?

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How do I increase organic traffic on a blog?

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How to Increase Organic Traffic to Your Site

• Organic search drives 51 of all web traffic and
  40 of revenue. That is why search marketing
  teams continually aim to generate more search
  traffic.

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Rank on page one for a keyword in a search
engine, and youll see organic traffic increase
rank in the top 3 positions or the featured
snippet for that keyword and youll likely see an
exponential traffic jump. Fail to rank on page
one, however, and the missed opportunity to drive
bottom-line revenues will be tangible.
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So its no surprise that figuring out how to
increase organic traffic is the Holy Grail of
search marketing. Here are six tactics to help
increase search traffic and reach your marketing
goals long-term.
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• Jump to
• Identify and Fix Non-Performing Content
• Find New Keyword Opportunities
• Optimize for Higher CTR
• Blog to Increase Ranking Keywords Fast
• Improve Site Architecture to Get Sitelinks
• Dominate Featured Snippets

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1 Identify and Fix Non-Performing Content

• Non-performing content is content that fails to
  help a site achieve its marketing
  objectivesusually driving organic traffic or
  conversions or winning referrals from other
  sites. Its not doing you any favors, and it may
  even be hurting your chances of getting search
  traffic.

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2 Find New Keyword Opportunities

• Even the strongest keyword strategy probably has
  gaps in it. Thats just natural New, relevant
  keywords emerge all the time, and adding new
  product features opens up new keyword
  opportunities. It takes time for content
  production to incorporate those opportunities
  into the keyword strategy.

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3 Optimize for Higher CTR

• Positioning on page one is only half the organic
  search traffic battle you also have to convince
  searchers to click on your result rather than a
  competitors.Optimizing for click-through rate
  (CTR) has a double benefit. Firstly, youll
  entice searchers away from competitor sites and
  onto your own, increasing your organic traffic.
  Secondly, youll send positive signals to search
  engines A high CTR is one way Google prioritizes
  search results.

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4 Blog to Increase Ranking Keywords Fast

• Blogging is one of the fastest ways to increase
  the number of keywordsparticularly non-branded
  keywordsyour site ranks for. Blog posts allow
  you to position your brand as an expert in your
  field with top-of-funnel informational posts, and
  gives you an opportunity to showcase your product
  to people searching for related information.

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5 Exploit Site Architecture to Get Sitelinks

• Site architecture plays a major role in how
  crawlers access your site and how human searchers
  navigate and engage with it. Crawlers wont know
  which pages or posts are most important to your
  site if your site architecture is confusing.
  Users also might not find the information they
  need, causing them to bounce from the site. This
  in turn sends negative ranking signals to search
  engines, so your site drops in the SERPs.

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6 Dominate Featured Snippets

• Google introduced featured snippets. These
  enriched results aim to answer a searchers
  question directly in the results page, meaning
  that they never need to leave Google to find the
  information they need.
• Its possible that recent Google features like
  featured snippets and the knowledge graph mean
  fewer people are being sent to your website via
  search engine results. But it doesnt have to be
  that way. HubSpots Matt Barby found that organic
  traffic actually increased after appearing in a
  featured snippet.

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Long-Term Organic Search Optimization Means
Long-Term Benefits

• There isnt a one-size-fits-all solution to
  increasing organic traffic. Each market vertical,
  and each site within that vertical, has to find
  their own approach to organic traffic growth.
  Plus, dont rest on your laurels when organic
  traffic starts to grow constant iteration and
  refinement are ways to keep competitors at bay in
  the SERPs.