Facebook Marketing for Businesses: A Simple Guide for Facebook Ads – 2

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 2

• This is the continuation of Facebook Marketing
  for Businesses Part-1 that you can find here.
• All the Facebook Ads broadly fall into three
  categories Awareness, Consideration
  Conversion. Each of these categories caters to a
  different section in a sales funnel.
• For example, Awareness Ads are for users at the
  top of the sales funnel i.e. users who are not
  aware of your brand or product and Awareness ads
  help you improve your brand recognition and
  outreach. Similarly, Consideration ads cater to
  the audience at the middle of sales funnel and
  Conversion ads at the bottom.
• Being the Best Facebook Marketing Company in
  Hyderabad, Samskriti Business Solutions has
  helped businesses with all the above objectives
  to accomplish their marketing goals delivering
  excellent ROI in the process. If you are a
  business owner looking to leverage Facebook
  Marketing for your businesses, getting to know
  the different types of ads based on objectives
  can help you gain a good understanding of the
  platform.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 2

• So heres how each of these Facebook ads targets
  a different section of users based on the
  purchase behaviour of the audience
• Awareness Ads
• Awareness ads as the name suggest, are all about
  improving the awareness of your brand to the
  audience. The Awareness ads help your prospective
  customers discover your brand, connect with you,
  and get to know your products/services.
• These Awareness ads are further divided into
  macro-categories which categorically help you
  improve your brand discovery, local awareness,
  and enable you to reach as many users as
  possible.
• Use Case
• Awareness ads can help you improve your brand
  visibility and are particularly helpful if you
  want to create a base audience for your business.
  The ad format can be high-quality images or intro
  videos, and when paired with the right content,
  you can truly benefit from these Facebook ads to
  meet your brand-reach goals.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 2

• Consideration Ads
• Consideration is the next step after awareness in
  the buying cycle of the customer. This is when
  your prospective customer is aware of your brand
  and now you make all the effort by providing
  value and improving your likability to make them
  consider your product or service. Conversion ads
  are the Facebook ads you run to drive website
  traffic, improve post likes and engagement,
  generate leads, install your business app, and
  more.
• Use Case
• The whole point of consideration ads is to get
  your customers to push towards a sale by
  providing value and improving credibility. You
  can do this delivering value Got an offer
  running for the month? Use it for your ads. Got a
  valuable blogpost that can provide value, you can
  push it through your ads to deliver value to your
  customers and direct the traffic to improve
  likability.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 2

• Conversion Ads
• Now that the users are aware of your
  brand/product and are you have improved your
  credibility and likability, its time to convert
  those users into your customers using Conversion
  ads. Conversion ads are targeted for people at
  the end of the sales funnel by directing them to
  the product/services page with your product
  catalogue, or driving them to your website or
  getting their information (if it is your
  end-goal).
• Use Case
• Conversion ads are deployed to convert your users
  by helping them make that purchase decision. As
  you are already targeting people at the end of
  your sales funnel, you can accomplish this by
  placing a code called Facebook Pixel on your
  website. This code tracks your customer behaviour
  on your website, helps you remarket to your
  audience, optimizes your ads for a future
  audience.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 2

• As soon as your zero-in on your Facebook
  marketing objectives, it becomes fairly easy to
  chart the next steps. But only if you chose the
  right ad format for your objective. Yes, ad
  formats do have a say in the campaign
  performance.
• So what are the different types of Facebook ad
  formats and which format goes well with which
  objective, you ask? Well, thats the topic for
  the next part in the series Facebook Marketing
  for Businesses A Simple Guide for Facebook Ads
  3.
• Meanwhile, if you are looking to leverage
  Facebook Marketing for your business and need
  help to your Facebook Ads. Samskriti Business
  Solutions is the Best Digital Marketing Company
  in Hyderabad with a remarkable track record in
  delivering superb ROI with Facebook Marketing.

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