What Is Email Marketing? And How It Can Benefit Your Business? (1)

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What Is Email Marketing? And How It Can Benefit
Your
Business?
Emails have been around the user since the 1980s
and till date, it is considered to be the most
effective way of communication. People get
emails every day, and it can be about official
messages, newsletters,
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• promo codes of the product, signup form, welcome
  message, new product arrival info, etc.
• If you go in-depth on how email came into the
  picture. Then you will come across these two
  popular names in the world of email Ray
  Tomlinson and Shiva Ayyadurai. In 1972, Ray
  Tomlinson was credited for inventing email.
  During that time, emails were used to send
  messages to various users of the same computer.
  Later in 1978, Siva Ayyadurai began his work on
  the email system and in 182, he copyrighted his
  software, called Email.
• Emails have always been the most effective and
  productive way of marketing. A study says that
  emails are 40 times more effective in acquiring
  new leads than any other marketing technique.
  There are various agencies that provide email
  marketing services. But most of them fail to
  create an effective set of strategies that can
  make your users to remember your product and
  brand for a long time. SFWP Experts, a marketing
  agency in Los Angeles has succeeded in creating
  unconventional marketing strategies that can
  make a long-lasting effect on the users memory
  about your brand and product.
• In the succeeding series of Inbound marketing, we
  have discussed different types of SEO and
  strategies of content marketing. In this article,
  we will be covering one of the well-known
  inbound channels called Email Marketing. There
  are numbers and stats mentioned in the article
  that may surprise you and make your marketing
  strategies to divert more on using email
  marketing.
• So, let us give you in-depth knowledge of Email
  marketing.
• Table of Content
• What is Email Marketing?
• Email Marketing Checklist
• Different Types of Email Marketing
• 8 Important Metrics of Email Marketing

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• Difference between Deliverability and Delivery
  Rate
• How to Increase Email Open Rate?
• Advantages Disadvantages of Email Marketing
• Why Most Small And Big Brands Rely on Email
  Marketing?
• How to Grow a companies Email List?
• Email Marketing Examples
• What is Email Marketing?
• Email marketing is all about sending enticing
  emails to your potential customer. To promote a
  brand/product and build a strong relationship
  with them. It helps in keeping a buyer informed
  about the newly launched product and updates
  made in the brand. As a buyer, you might have
  observed these types of emails in day to day
  life. Like an email related to the announcement
  of the new product launched by the same brand
  that you have used in your earlier days.
• Marketing a product or brand through email is one
  of the oldest but most effective techniques in
  todays world. Emails are used to educate and
  gain the trust of new as well as existing
  customers. Brand send ebook, promo code, welcome
  template, and informative content to gain the
  trust of their customers.
• There are free as well as paid software available
  to send bulk emails like constant contact,
  Mailchimp, SendINBlue, Ontraport, Aweber, etc.
  MailChimp is one of the most widely used free
  email marketing platforms where you can send
  free emails to your user. There is a limitation
  in the number of emails, but you can upgrade to
  send bulk emails.
• Most of the people around has one of the biggest
  misconceptions that social media contains more
  user than email. But, If you go through the stats
  then you will get a clear idea that the total
  number of email users in 2019 is
• 3.9 Billion whereas social media has a total of
  3.48 Billion worldwide users.

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• Email marketing is also used as a medium in
  building good relationships with customers.
  People around the globe use more email than any
  platform and research says that email gets more
  visibility than social media platforms like
  Tumblr, facebook, twitter, etc.
• Email Marketing Checklist
• There are few things that marketers should review
  before sending an email to their existing as
  well as new customers like
• Getting familiar with the Spam rules
• Using headlines and fonts to make it easy to read
• Optimizing your email subject line
• Checking for links in buttons (Where is it
  redirecting your customer?)
• Using short sentences with no jargons
• Checking the length of your email (preferred word
  limit is under 200 words)
• Make your Call-To-action clear (Adding abundance
  of link can confuse your audience)
• Checking for campaign scheduled time Date
  (email is scheduled strategically or not)
• Different Types of Emails
• If you own a business and planning create an
  email marketing campaign then you should be
  aware of the type of email you should send to
  your customer. There are different types of
  emails that you can use like

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• Product Update email
• Event Invitation
• New Product email
• Announcement Email
• Re-engagement Email
• 8 Important Metrics of Email Marketing
• In email marketing, there are six major metrics
  KPI that will help you in determining your
  campaign results.
• 1. Email Open Rate
• Email open-rate helps in analyzing the percentage
  of emails opened by your existing and new
  subscribers. Breaking it even simpler, an email
  open rate tells you about how many people viewed
  or opened the email you sent. Email open rate
  may differ depending on emails Subject matter and
  email subject relevance for subscribers. Email
  open rate can be calculated by dividing the
  number of unique opens by the number of emails
  sent.
• Read more Inbound Marketing Series What Is
  Email Marketing? And
• How It Can Benefit Your Business?
• Contact Details